Nature’s Calling: Participant in Toyota & National Audubon Society’s New Initiative for Chance to Win a New Prius v

Westboro Toyota knows that summer is the perfect time to hit the road in search of fun! Sure, it’s easy to zip onto the highway so you can get to where you’re going fast. But, Toyota and the National Audubon Society (NAS) want drivers to take the scenic route this summer: After all, taking it slow on undiscovered turf can be at least half the fun!

Toyota and the NAS are teaming up to encourage Americans to pledge to spend more time traversing scenic roadways leading to nature. The campaign, which highlights nearly 100 nature destinations in more than 60 cities across the country, calls for you to snap photos of nature on your stops. Then, you can share those photos at ExitTheHighway.com, where you’ll be entered into a drawing to win a Toyota Prius v, the newest hybrid featuring exceptional cargo space and Prius’ beloved environmental performance and fuel economy.

Visit ExitTheHighway.com for road-trip itineraries that provide inspiration for a day in the great outdoors and unexpected stops on your next road trip. Choose your destinations, then map out how to get there! ExitTheHighway.com currently has five New England exits on its itinerary: Wellesley College, Gilsland Farm Audubon Center, Todd Wildlife Sanctuary, Green Mountain Audubon Center and the Scarborough March Audubon Center. 

Westboro Toyota wants to help fellow Bay Staters jumpstart their summertime adventures, and we've  put together a list of routes around Massachusetts to get you started on your scenic summer road trip!

Take a spin on Jacob’s Ladder Scenic Byway (technically Route 20), which winds through the tiny towns in the Berkshires of Russell, Huntington, Chester, Becket and Lee. It provides scenic views of the Westfield River along the way.

Also, while in the Berkshires, check out Route 7, which winds from north to south through the Berkshires in Western Massachusetts and offers many breathtaking views and quaint roadside adventures.

From Route 7, head to the small town of Laneborough, the setting for the Bay State’s highest peak, Mt. Greylock. The mountain stands at 3,491 feet and the summit provides a panoramic view of the surrounding landscape—talk about a great photo opp!

If it’s ocean air you crave, head southeast to Cape Cod for a jaunt across the Cape and up the elbow to Provincetown. Aside from the traffic, the pace is slow, with miles of beaches to enjoy, quaint resort towns and a peppering of seafood shacks along the way. Also on the Cape, Route 6A, which winds through Dennis and Brewster, offers some of fabulous bay- and oceanside water experiences.

To the North—Shore that is—take a jaunt on Route 1A, a scenic road that winds up the coastline from Swampscott through quaint towns like Manchester-by-the-Sea, all the way up to Ipswich and Plum Island, near Newburyport.

Another interesting scenic route veers off of Route 1A, bearing right at Route 127, where you’ll find a lovely and breathtaking view of the open Atlantic. Route 127 winds through the picturesque town of Beverly Farms and into Manchester by the Sea, where beachgoers sing the praises of their local beach, literally: Your feet will squeak as you traverse the white, sandy landscape of Singing Beach! 

So, start your engines everyone and get out there and explore all the beauty that nature has to offer! Upload photos from your favorite scenic route to ExitTheHighway.com to share your experiences with the world and for a chance to win a brand-new Toyota Prius v. Plus, you’ll earn bonus entries by sharing photos tagged with #exitthehighway on Facebook, Twitter and Instagram accounts.

Looking to venture away from Massachusetts this summer? Check out ExitTheHighway’s nearly 100 nature destinations—70 of which are free to the public. Toyota has even included links for their hours of operation and directs you to Google Maps for easy to use, point-to-point directions.

Westboro Toyota hopes fellow Bay Staters take advantage of this unique chance to win a brand-new Toyota Prius v. But, if you can’t wait to find out whether you’ve won the sweepstakes, stop by Westboro Toyota to test drive a new Prius v today! We’ve got brand-new five-door wagons in stock. Right now, our live pricing starts at just $26,133 (Stk # T36257).

And, if you’re looking to finance a new Prius, or any other car, truck or SUV, Westboro Toyota’s experienced finance department will help you secure a loan that works for you. We offer quick credit checks, special financing and rebates for military and college graduate.

Happy travels everyone; we can't wait to see your adventures memorialized in your photos on ExitTheHighway.com, and best of luck in your quest to win that brand-new Toyota Prius v!