Toyota’s Highlander and the Muppets teams ready for joyride

All- new film Muppets’’ Most Wanted’’  hits theaters on March 21, 2014.

Everybody’s favorite gang is on a mission to “unborify” Terry Crews, the actor of Brooklyn Nine-Nine and Everybody Hates Chris fame in the Toyota’s new commercial for the all-new 2014 Toyota Highlander.

Toyota is teaming up with Disney to promote the launch of its redesigned Highlander mid-sized crossover, starting with a 60-second Super Bowl in a video entitled Joyride. The broadcast debut will be during Super Bowl XLVIII on Sunday, February 2.

 “Our game-day spot shows how Toyota Highlander puts the ‘fun’ in function,” said Jack Hollis, vice president of Toyota Division Marketing at Toyota Motor Sales, U.S.A. , Inc. “Toyota vehicles are built to last and can even endure the most boisterous Muppets, a former

NFL player as well as a center console full of chickens.”

But without giving too much away, the Muppets will use their over-the-top personalities to teach ex-NFL player and TV personality Terry Crews a thing or two about unborifying his lifestyle as they borrow his sweet and fun-ctional Toyota Highlander. The video features humorous hijinks, dancing and surprises a console full of chickens and of course, an original song.

Spacious seating for eight human passengers, or for a dozen Muppets. The new Toyota Highlander has plenty of room for everything, except for boring.

 “We’re always game for a wild ride,” said Kermit the Frog, who makes a special appearance in the campaign, “as long as Animal’s not driving. He doesn’t quite get the whole concept of brakes.”

 Crew’s who played six years in NFL as defensive end/linebacker, is known for his roles and appearances on television shows such as “The Newsroom,” “Arrested Development”  and films “The Expendables” franchise, “Bridesmaids” and “The Longest Yard.”

 “It’s truly an honor to be a part of this wild ride with Toyota and the Muppets,” said Crews.”The Toyota Highlander is the perfect vehicle to teach my character how to loosen up and have some fun. Be prepared for some laughs on game day.”

In addition to the commercial, the Muppets will be providing real-time updates as they travel to the big game in their Toyota Highlander on February 2. Fans are invited to chat live with the Muppets on game day by tweeting @Toyota or using #NoRoomForBoring.

All the activities, broadcasting the video and social media were developed in partnership with Saatchi & Saatchi LA, Conill and 360i. “Joyride” will air during the second quarter of the game. Preview of the commercial:

The film takes entire Muppets gang on a global tour where they find themselves accidentally involved in an international crime caper. Also starring Ricky Gervais, Ty Burrell and Tina Fey.

 “We all grew up with Kermit and the Muppets, and that makes Toyota’s collaboration with Disney very special for us,” said Hollis. “The two brands share a focus on delighting guests, and this allows us to take them along on a fun ride.”

“We’re excited to work with Toyota for the first time,” said Don Gross, vice president, promotions The Walt Disney Studios. “The Muppets’ classic mix of high energy and heart matches perfectly with Toyota’s spirit of adventure, and Kermit, Gonzo and the whole gang look forward to many zany road trips.”