Japanese giant Toyota , the world’s biggest seller of
hybrid-electric vehicles has sold more than 6 million hybrid vehicles globally
since it first launched a series-production hybrid in 1997. In August 1997, in Japan, Toyota launched the Coaster
Hybrid EV, with the world’s first mass-produced hybrid passenger vehicle, but
the company didn’t become synonymous with hybrids until a few months later,
when the first generation of the Toyota Prius went on sale in December, that same
year.
According to
Since then, Toyota has consistently developed its
hybrid vehicle lineup and ambitious plans and goals. In 2013, this giant
automaker, declared to surpass U.S. rules, intended to double fuel
economy and reduce carbon emissions.
Also, automakers agreed in 2011 to a
plan by President Barack Obama targeting an industrywide increase in Corporate
Average Fuel Economy, CAFE, to 54.5
miles per gallon of gasoline by 2025. Bob Carter, the automaker’s U.S. senior vice president, said that
increased sales of hybrids and other alternative powered autos will help Toyota comply with that rule.
The 54.5 CAFE goal isn’t equivalent
to window sticker-labels intended to show actual fuel economy for new cars and
trucks. The window-sticker average for all autos sold in the U.S. last year rose 1 mpg to an all-time
high of 24.8 mpg, based on data compiled by University of Michigan researchers Michael Sivak and
Brandon Schoettle. On a U.S. CAFE basis, the average was 30 mpg in 2013, also the
best ever, said Sivak.
“With our wide-ranging lineups and
lead in hybrid vehicles, we think we are in the pole position on CAFE,” he
said.
“A lot of people think we can get
there mostly with advanced ICEs, ”Robert Bienfeld, U.S.
senior manager of environmental and energy strategy for Tokyo-based
Honda, said in an interview. “A lot depends on consumer response. Inexpensive
gasoline is going to be challenging.”
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