The world’s largest automaker is now sponsoring one of the world’s most inspiring athletic events. They announced its partnership and that Toyota is going to be the official automotive partner of the 2015 Special Olympics World Games which held in Los Angeles , California , and beginning on July 25, 2015 .
This partnership includes 400 Toyota vehicles to be used for the
duration of the games. In addition to this, Toyota dealers across the country will
encourage their employees to volunteer at the competition centers, it will take
part in athlete village sponsorships and
other activities to support the education of those with intellectual
disabilities, as well as advocating for those people in various ways. Though
this is Toyota’s first time sponsoring the World Games, the automaker has built
a 28-year relationship with the Special Olympics in Southern California,
helping the organization in its quest to promote acceptance for all and
foster understanding and respect in communities worldwide.
“Special
Olympics has a life-changing impact on everyone who experiences it, both on and
off the competition fields,” said Michael Rouse, vice president of diversity,
philanthropy and community affairs for Toyota Motor Sales, U.S.A., Inc.
“Education is one of Toyota’s core philanthropic priorities, and the World
Games is an inspiring event that unites the international community around the
values of inclusion and acceptance. We look forward to sharing the power of the
Games with as many people as possible and are proud to have a role in
supporting this global event.”
The
World Games will bring 7,000 athletes and 3,000 coaches from 177 countries to
Los Angeles to compete in the largest Los Angeles sporting event since the 1984
Summer Olympics.
“It’s
an honor to have Toyota, a world-class brand, join the LA2015 effort as our
official automotive partner,” said Patrick McClenahan, president and CEO of
LA2015. “Toyota’s enthusiasm for the World Games will have a lasting impact as
we jointly celebrate the courage, determination and joy of our athletes.”
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