Toyota Celebrates Its Hispanic Familia

New Campaign Builds on 10 Years as No. 1 Auto Manufacturer in the Hispanic Market

Latinos usually choose Toyota to be a part of their family. To bond and celebrate this loyalty of the customers, Toyota launched the “More Than a Car” or “Más Que Un Auto” gratitude campaign, a program that pays tribute to vehicles’ role in the everyday lives of Toyota’s Hispanic consumers.
 

The “More Than A Car” program identified that  Toyota drivers see their cars as members of their families and nothing says you’re family like your own family nickname. Drivers can personalize their vehicles with physical car name badges. The raised, 3D-printed badges give fans the chance to formalize the love – and place in the family – for their vehicles.

Fans can ordered badges through  www.masqueunauto.com, or in-person at the  Supersonico music festival. Supersonico is the first-ever Hispanic indie music festival sponsored by Toyota in Los Angeles on 11th Oct. Those who aren’t at the festival can join the fun through the hashtag #MoreThanACar or #MásQueUnAuto. Toyota will engage with fans through its @ToyotaLatino channel.

“We thank the Hispanic community for making Toyota its favorite brand for 10 years, a milestone that reflects both their continuing loyalty and importance to us as a company,” said Jack Hollis, vice president of Toyota Division marketing at Toyota Motor Sales, U.S.A., Inc. “Beginning with our presence at the Supersonico festival, then continuing this year with the ‘More Than a Car’ campaign, we’ll thank our loyal customers for welcoming us into their families.“

"Every culture is unique and has something incredible to offer the community and business alike," said Ted Klarich, general sales manager at Burien Toyota. "The Hispanic community, and they really are family, plays such an integral part in our local community and our business. We are grateful for them."

Inside the event, Toyota-supported  musical artist Ximena Sariñana and the groups Bomba Estéreo and La Santa Cecilia will help bring Supersonico to life. 

How the West Was Won: Toyota Offers Chance to Be a Fuel Cell Pioneer

When the Toyota fuel cell sedan arrives late next year, the first one will be given away to a Californian and a $100 fundraiser ticket buys a chance for the prize to be announced Oct. 18.

Toyota and the Environmental Media Association (EMA) are offering a historic opportunity to own the company’s first zero-emission hydrogen vehicle when it arrives in California in late 2015. Toyota is the first major auto manufacturer to give away a fuel cell vehicle to an individual owner.

“As the infrastructure to support the vehicle is currently only available in the golden state, prize applicants must be California residents,” says Toyota.

These may buy one ticket on biddingforgood.com or half a dozen tickets for $500.

“All monies raised will benefit programs of the EMA, a nonprofit 501(c)3 dedicated to harnessing the power of celebrity and the media to promote sustainable lifestyles,” said Toyota today in a statement.

The winner will be announced at the 24th annual EMA Awards, presented by Toyota and Lexus, on Oct. 18 at Warner Bros Studios. The EMA awards honor individuals within the entertainment industry for efforts to promote environmental messages. Toyota and Lexus have been presenting award sponsors for 14 years.

But these are the future says Toyota, which wrote a press release titled” How the West Was Won: Toyota Offers Chance to Be a Fuel Cell Pioneer.

The FCV combines hydrogen and oxygen from the air to generate electricity that can power the car approximately 300 miles on a single fill-up. Nothing but water vapor leaves the tailpipe.

“Hydrogen fuel cell technology is the next big leap in automotive history, and through this extraordinary drawing, we’re seeking bold drivers ready to embrace that future,” said Bob Carter, senior vice president of Automotive Operations, Toyota Motor Sales, U.S.A., Inc.

https://www.youtube.com/watch?v=98CidXDLuH8

CHCI Goes Green with Toyota During Hispanic Heritage Month

Toyota Highlander Hybrid Will Serve as the Official Vehicle of the CHCI Public Policy Conference

The 2014 Toyota Highlander Hybrid will serve as the official vehicle of the Congressional Hispanic Caucus Institute (CHCI), where Toyota is welcomed once again as a sponsor. Commemorating Hispanic Heritage Month, the theme of CHCI’s Public Policy Conference is “Building Our Future, Together” to reflect the growing strength of the Latino community and its impact on the success of America, including the environment. The main goal is to raise awareness of the importance of reducing carbon emissions. Toyota is presenting a Highlander Hybrid to CHCI President and CEO Esther Aguilera for the organization to use to carry out its mission.

“Toyota’s long-term support, including $4 million for CHCI’s young leaders program, has educated, empowered, and connected, talented Latinos to brighter futures,” commented Aguilera. “And now, with the generous gift of a 2014 Highlander Hybrid, CHCI will be able to go accomplish its work with a more positive impact on our environment.”

“At Toyota, we have been long-standing partners and supporters of CHCI in their mission to develop the next generation of Latino leaders through education and leadership development in the form of scholarships, internships, and sponsorships,” said Patricia Salas Pineda, group vice president of the Hispanic Business Strategy Group at Toyota. “This year, we are particularly pleased to add to our support the opportunity to experience Toyota’s hybrid technology and provide environmental leadership by example.” 

Being a leader in hybrid technology, Toyota's aim is to advise Latino consumers about how this advanced engine system reduces carbon emissions while creating fuel efficiency. Due to this initiative, Toyota provides a one-year lease to a Toyota vehicle to CEO’s and the staffs of Hispanic grassroots organizations.

“Toyota is proud to partner with CHCI and provide the organization a 2014 Toyota Highlander Hybrid for its use to propel CHCI’s work across the region more effectively and with a smaller environmental footprint than ever before,” Pineda added. 

From the first introduction, eight years ago, Highlander Hybrid owners have saved an estimated 1,511,075.28 tons of carbon dioxide emissions and approximately enough fuel to drive around the earth 316,622 times.

Meeting of the minds 2014 Detroit, MI

Toyota presents Meeting of the Minds 2014 Summit in Detroit

From September 30^th to October 2^nd, Toyota leaders have joined 350 of the world's greatest thinkers at the Meeting of the Minds 2014 summit to explore this urban transformation and ways of harnessing the power of technology. The summit took place in Detroit, Michigan, a city that Toyota describes as redefining itself for the future.

Toyota is the co-founder of the event and has been the presenting sponsor since its inception in 2007.
 

Just in the last 20 years, American cities have drastically changed to try and keep up with the ever evolving technical world that surrounds us. Detroit just happens to be a perfect backdrop for the Meeting of the Minds Summit because it has been redefining itself for the future. One example of this are the new streets that they are planning to put in place that would connect the v2v technology better. This year’s Meeting of the Minds Summit will feature Toyota as the leading role in helping advance technology by improving safety and sustainability in urban environments, like Detroit, highlights of which will be presented during the summit.

“Like many cities which saw their own stars shine with the rise of the Industrial Age, Detroit is now at a tipping point and it offers the perfect platform for the discussion of alternative urban futures,” said Jessie Feller, executive director of the non-profit Meeting of the Minds. “Toyota has been our partner for this annual event, and their thought leadership will contribute greatly to the robust discussions planned over the three days.”

Chuck Gulash, director of Toyota’s Collaborative Safety Research Center (CSRC) at the Toyota Technical Center in Ann Arbor, Mich., will present during “The Complete Street of 2030” workshop on Wednesday, Oct. 1^st. Toyota believes that rapidly emerging technologies will have a profound effect on automotive safety over the next five to ten years. It is investing advanced connected and automated vehicle technologies that hold the potential to revolutionize automotive safety with the philosophy of always keeping the driver engaged.  

At the summit, Toyota displayed the newest generation of Driver Awareness Research Vehicle – DARV 1.5 which is a part of company's continuous research into the dynamics of driver distraction at the CSRC. The Toyota DARV 1.5 uses advanced technology, including Microsoft's Surface and Kinect and custom biometric software and algorithms by Infosys, to the help driver, passengers and the vehicle itself work together as a team to achieve safer driving.

Toyota unveils 2015 Bass Pro Shop Edition Tundra

Vehicle Available Exclusively in Arkansas, Louisiana, Mississippi, Oklahoma and Texas

Held in the United States’ biggest truck market, the State Fair of Texas is obviously all about trucks and Toyota couldn’t miss out on the opportunity to display a new pickup.

Gulf States Toyota unveiled the 2015 Toyota Tundra Bass Pro Shops Off-Road Edition on September 25^th at the Texas State Fair. Based on the Tundra 4x4 CrewMax SR5, the Bass Pro Shops rig adds 20-inch wheels and special tires, side steps, a spray-on bedliner, fender flares, a stainless steel exhaust tip, and special Bass Pro Shops branding for the floor mats and exterior stickers.

This marks the first retail vehicle collaboration between Toyota and Bass Pro Shops, the nation's premier outdoor retailer.

 As its name hints, the 2015 Toyota Tundra Bass Pro Shops Off-Road Edition is equipped for outdoor adventures. Available exclusively in Silver, the vehicle features a 4x4 CrewMax SR5 configuration, which combines extra space for outdoor gear with comfort for passengers. 

The Bass Pro Shops Off-Road Edition package includes:

20” Milled-Matte Black Wheels and All Terrain Upgrade

Custom Bass Pro Shops Carpeted Floor Mats

Bass Pro Shops Off-Road Bed Decals

5” Oval Black Step Tubes

Spray-On Bedliner

Pocketed Fender Flares

Stainless Steel Exhaust Tip

“In the Gulf States pick-up trucks and being outdoors are a natural way of life, and that’s why we’ve developed the 2015 Toyota Tundra Bass Pro Shops Off-Road Edition,” said Marty Collins, president and general manager of Gulf States Toyota. “This vehicle not only has all the capability to take you where you want to go, but you’ll look good doing it.”

The special edition Tundra will be offered exclusively in the Gulf States Region (Arkansas, Louisiana, Mississippi, Oklahoma and Texas) from October 2014, with a starting price of $43,975. Customers who buy one will also get $1,000-worth of special fishing, hunting, camping or marine outdoor gear lifestyle package from Bass Pro Shops.

Built in the U.S. by 2,900 hard-working Americans on the historical JLC Ranch in San Antonio, the Tundra features one of the highest U.S./Canadian parts content of any full-size pickup. Started in 2003, the plant has produced more than 1 million Toyota Tundra and Tacoma trucks in the U.S. In addition to its 2,900 team members, the Toyota Motor Manufacturing Texas (TMMTX) plant also provides thousands more American jobs at its 21 onsite component suppliers.

Toyota honored with UW Medicine’s Lifetime Achievement Award

On September 18^th, Toyota was honored as the recipient of UW Medicine’s Lifetime Achievement Award for the company's commitment in supporting Harborview Medical Center, one of UW Medicine’s world-class teaching hospitals. For the last eight years, Toyota donated $875,000 to UW Medicine to help in Harborview’s mission to provide a superior level of care to their patients.

“We’re extremely humbled by this honor and proud of our partnership with UW Medicine,” said Mike O’Brien, president of the Western Washington Toyota Dealers. “Toyota is committed to supporting organizations that make a difference in the community and raise the bar for the quality of life in Western Washington. UW Medicine’s Harborview Medical Center provides excellent care through its Mission of Caring, helping to make our community healthier and happier.”

UW Medicine’s Turner Society, founded in 1988, consists of donors who contribute $1,000 or more annually to UW Medicine, helping the school continue to pursue excellence in healthcare.  The award was presented at UW Medicine Turner Society.

“Toyota has a long history of supporting Harborview Medical Center, one of UW Medicine’s teaching hospitals,” said Paul G. Ramsey, M.D., CEO of UW Medicine, executive vice president for medical affairs and dean of the UW School of Medicine. “Over the course of the past decade, the dealers have contributed nearly $1 million to Harborview’s mission of caring through a golf tournament and a gala, all to benefit Harborview’s patients. We’re proud of this partnership, and we are delighted to present Toyota with UW Medicine’s Lifetime Achievement Award.” 

With this contributions to Harborview Medical Center,  Toyota has supported hundreds of patients over the years, assuring that those who can't pay for the superior care the medical center provides get the very same care as those who can.