Toyota Corolla - American's love affair

American’s love affair, with the Corolla began in 1968 and the passion is still burning,” said Jack Hollis, Toyota vice president of Marketing. “Always the poster-child for Toyota's legendary quality, the Corolla is all-new for 2014 with expressive styling, a premium interior, and terrific driving dynamics. It's built for the way we live today and the places we go. From urban chic to family road trip, at 40 million we’re just getting started!”

Originally, the Corolla was designed to meet the changing needs of Japanese commuters in the mid-1960s.  When the first Corolla rolled off the line, many automakers offered basic safety features as optional. This resulted in the fact that Corolla was among the first car lines to include rear back-up lights as a standard feature. 
 

Today, the company produces more than 1.1 million Corollas every year, in factories all over the world, from the U.S., China, South Africa, Turkey to Venezuela. The new Corolla spread like wildfire around the world.

The new model was launched by Toyota under a campaign “Style Never Goes Out of Style,” which focuses on pop culture and the span of five decades, from the Corolla's launch in the 1960's until the present day.

Having customers in more than 150 countries, the Corolla has earned its title of “The World’s Car.” Happy and satisfied customers made it the best-selling car. If it wasn’t so, Toyota wouldn’t have sold the 40 millionth Corolla.

For the families who are looking for better fuel efficiency, Toyota announced the upcoming production of a Corolla hybrid.

Westboro Toyota Corolla inventory

Hollis continued, “As we celebrate this 40 millionth milestone, we are grateful to all those who have owned and loved their Corollas for the past 47 years and proud of the generations of Corolla Chief Engineers for their enduring vision.”

New Generation Prius to Strive Past Already Impressive MPG!

The Toyota Prius is a great car with tremendous value given its fuel efficiency. And, Toyota has plans to make the next generation Prius even better! 

Recently, Bob Carter, Toyota’s senior vice president of sales, challenged the industry to put the pedal to the metal on the commitment to hybrids as a core technology. “I would like to see us—as an industry—accomplish  … 5 million hybrids, cumulatively, in the U.S. by close of business 2016.  That results in 3 billion gallons of gasoline saved, which is more than enough gas for the entire population of the United States to drive from San Francisco to Los Angeles in a Prius. It’s do-able. And I think we will do it,” he said.

Toyota noted, too, it is striving to ensure that the next generation Prius will have an even better hybrid powertrain. “Between now and the end of 2015, Toyota plans to introduce 15 new or redesigned hybrid vehicles globally,” a recent press release stated. What’s the practical impact of this development? Well, the new hybrid powertrain will mean improved fuel economy with a more compact package that’s lighter and lower in cost. Plus, Toyota’s got its eye on further improving its battery, gas, and electric motor technologies, too.

Currently, with each of the three generations of Prius fuel economy has been improved by about 10 percent. Going forward, the plan is to beat this already stellar record. In addition to offering better fuel economy, the Toyota Prius will likely have higher energy density, which could help further electrify the vehicle. In addition to ramping up research and development of nickel hydribe and lithium-ion batteries, the company is developing new technologies involving solid state and lithium air.

With a smaller motor and a supped up battery, Westboro Toyota predicts that the next generation Prius will increase the thermal efficiency of the gasoline engine, too—currently the Prius is at 38.5 percent in that department; going forward we’ll likely see a level of more than 40 percent!

In addition, the next generation Prius will use “Toyota New Global Architecture,” which features a lower center of gravity to improve driving dynamics. These aerodynamics will lead to an all-new exterior design, too. And, the interior will likely get a facelift, as well, with a roomier cabin. Bonus!! 

We can’t wait for the day when the next generation Prius hits our showroom floor. In the meantime, we’ve got plenty of gas-sipping all-new 2013 Toyota Priuses in stock. Choose from Prius and Pruis Plug In models.

Plus, our Nationwide Clearance Event is still going strong through Sept. 3, 2013. We’ve got leases on new Toyotas starting at $79/month, with $0 Maintenance, 0.0% financing up to 60 months with approved credit on new 2013 Camry, Camry Hybrid, Prius, Prius Plug In, Sienna, Venza and Tundra. And, you can save up to $4,257 off the MSRP on new Toyota purchases (new vehicles start at just $18,157)!

Toyota Avalon Hybrid Earns Top ‘Ideal Vehicle Awards’ Spot

Westboro Toyota understands that buying a luxury hybrid/EV can be a big decision. That’s why we’ve put together a list below of the must-have features a hybrid/EV vehicle should have, so you can compare apples to apples when shopping for a new luxury hybrid vehicle.

First up, a luxury hybrid/EV should pack a horsepower punch! Let’s say 200 horsepower, for example.

Second, a luxury hybrid/EV should get great city/highway mileage—how does a combined 40 mpg sound?

Third, a luxury hybrid/EV should combine elegance with athletic styling, along with the interior comfort and refinement you’ve come to expect from a high-end vehicle.

Keep in mind that the points listed above aren’t some unattainable hybrid/EV wish list—far from it, in fact. These points perfectly describe the Toyota Avalon Hybrid flagship model, which has been named the 2013 top Hybrid/EV by AutoPacific Ideal Vehicle Awards (IVA)! AutoPacific ranks vehicles based on how they “meet their owner’s expectations and desires about their automotive purchases,” Toyota reported recently.

The Toyota Avalon Hybrid, which launched in 2013, represents the fourth-generation Avalon, and the Auto Pacific IVA ranked it in the top spot based on 15 key attributes, exterior styling, exterior size, passenger roominess, cargo space, driver’s seat comfort, driver’s seat visibility, info/entertainment technology, interior lighting, power and acceleration, ease of getting in and out, interior storage compartments, ride, handling, safety features and tires and wheels.

Check out the Toyota Avalon Hybrid, like the thousands of vehicle owners who participated in AutoPacific’s IVA survey. We think you’ll be mighty impressed with all this hybrid/EV vehicle has to offer. 

Plus, right now, Westboro Toyota’s Nationwide Clearance Event is going strong, through Sept. 3, 2013. We’ve got leases starting at just $79 a month, $0 maintenance, 0% 60-month financing for qualified buyers on the new 2013 Camry, Camry Hybrid, Prius, Prius Plug In, Sienna, Venza and Tundra with approved credit. Plus, you could save up to $4,257 off the MSPR on a new Toyota! 

Newly Redesigned 2014 Toyota Tundra with Five Grades to Choose From Will Soon Hit the Showroom Floor!

Westboro Toyota is super stoked that the 2014 Toyota Tundra will soon be rolling into our Route 9 West showroom! We’re also extremely pleased with the number of cab styles that are available in the 2014 Toyota Tundra model—you’ll be able to choose from the regular two-door regular cab, the four-door double cab and the four-door Crew Max models, which are all available in 2x4 and 4x4, in five grades: SR, SR5, Limited, Platinum and the new 1794 Edition!

Of course, each 2014 Toyota Tundra grade comes packed with many must-have features you’ve come to love, but with five grades to choose from, you’ll have even more opportunity to select the unique styling and equipment options you crave.

Plus, the 2014 Toyota Tundra comes with many standard features like its back-up camera—it’s the only truck in the full-size pickup segment to include this feature standard!—Bluetooth^® hands-free phone and audio streaming on all grades. Here are some other standard features you can expect no matter which of the five grades you choose:

•            Windshield wiper de-icer

•            Front and rear mudguards

•            Power window and door locks

•            Heated, power, outside mirrors

•            Toyota Star Safety System,™ which includes Vehicle Stability Control (VSC), Traction Control (TRAC), an Anti-lock Braking System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA), and Smart Stop (SST) brake override technology

•            Safety features, such as manual headlamp leveling, trailer sway control and a tire press monitoring system (also, LED Daytime Running Lights are standard on the on Platinum and 1794 Editions).

•            Tow hitch (standard on models equipped with a 5.7-liter V8 engine).

And, here are even more standard features you can expect based on the grade of 2014 Toyota Tundra you select:

•            Air conditioning—standard on all SR and SR5 grade models.

•            Duel-zone air conditioning with individual temperature settings for the driver and front-seat passenger—standard on the Limited, Platinum and 1794 Edition models.

•            Auto-dimming rearview mirror with compass and HomeLink® universal transceiver—standard on the Limited, Platinum and 1794 Edition grades.

•            Leather-trimmed seats, a 10-way power driver seat, chrome door handles and outer mirrors, 20-inch alloy wheels, a deck rail system, and Entune Premium Audio with Navigation and App Suite—standard on the Limited grade.

•            12-way power driver’s seat with memory and a six-way power passenger’s seat, both with heat and ventilation, power moonroof, power tilt/telescopic steering wheel, front and rear parking sonar, and Entune Premium JBL Audio with Navigation and App Suite—standard with the Platinum and 1794 Edition grades.

•            Blind Spot Monitor with Rear Cross Traffic Alert—standard on the Limited, Crew Max, Platinum and 1794 Editions—once again, the Tundra is the only full-size pickup on the market currently with this.

When the 2014 Toyota Tundra hits the Westboro Toyota showroom, we hope you’ll stop by to check it out. This beauty has been newly designed, inside and out, representing a major change since the 2007 model year!  Want a sneak-peek visual: Consider that the 2014 Toyota Tundra features a chiseled hood and grill area that punctuates the character of this powerful beast and that the wheel wells and fenders are squared-off for a wide, sturdy stance. Plus, you’ll have plenty of rugged exterior colors to choose from, including three new ones: Attitude Black Metallic, Sunset Bronze Mica, and Blue Ribbon Metallic.  And, you won’t be disappointed when you see the all-new, redesigned 2014 Toyota Tundra in popular options like Radiant Red, Super White, Silver Sky Metallic, Magnetic Gray Metallic, Black and Barcelona Red.

Don’t forget, too, that right now Westboro Toyota’s Nationwide Clearance Event is going strong, which means you can save when buying and leasing a new Toyota!
 
 

Newly redesigned Toyota Corolla and Toyota Tundra Going Into Production!

Westboro Toyota has got super exciting news about the 2014 Toyota Corolla and Toyota Tundra. Both are heading into production as we speak, and that means it will only be a short while before the 11th generation of the beloved Corolla and the third generation rugged Tundra roll into our showroom!

And, while we're awaiting the 2014 Corolla’s arrival here in Westboro, here’s a little tidbit to chew on: The Toyota Corolla is the “best-selling car nameplate in the world,” and it’s been around for 47—yup, count ’em—47 big years!  We can’t wait for the 2014 Corolla to roll on in so we can show you first hand how the newly redesigned model will continue Corolla’s longstanding reputation for reliability and quality!

And, it may be hot in the August sun but we’re awaiting the arrival of one cool—and extremely powerful—set of wheels coming soon. The 2014 Toyota Tundra is getting its first major redesign, both inside and out, since the current generation launched with the 2007 model year.

Definitely keep an eye to your website and if you’re in the Route 9 West area of Westboro in the coming months stop by to see the newly redesigned 2014 Toyota Corolla and Toyota Tundra. We’ll keep you posted on the arrival of these highly anticipated beauties as soon as they come in. Be sure, too, to like us on Facebook and follow us on Twitter—those are just two of the ways we bring news of amazing live pricing deals on brand-new Toyota cars, trucks, and SUVs available for purchase or lease here at Westboro Toyota!

Why It’s So Important to Realize Dangers of Texting While Driving

According to a recent study by the University of Michigan Transportation Research Institute, 30 percent of teenagers across the country polled said they read a text or email every time they’re behind the wheel. Researchers for the Toyota’s Teen Driver Distraction Study also learned, through phone interviews with teenagers in major metropolitan areas across the country, that 24 percent of them had responded to texts while driving.

Parents here in Central Massachusetts should take these findings very seriously. The good news is that the majority of teens surveys don’t text while driving, here at Westboro Toyota we think it bears an important reminder to talk to your teenagers about safe driving habits.

First up, under Massachusetts’ Safe Driving Law, texting while driving is against the law for everyone, regardless of age. It’s important for everyone to abide by this rule designed to reduce the liklihood of injuries and fatalities on the roadways.

Second, young people should be reminded that here in Massachusetts it’s against the law for a junior operator under the age of 18 to use a cell phone in any capacity while driving.

Third, lead by example. Invest in a hand-free device to free up your hands so they stay on the wheel at all times. Right now Massachusetts is considering legislation that would require the use of a hands-free device for calling. Also, another bill proposes banning any cell phone use by a driver, regardless of age. The legislative landscape may be uncertain, but with similar laws going into effect across the country, it’s likely we could see changes here in the Bay State soon.

Fourth, reward your teenagers’ good behavior! If your teen has demonstrated a commitment to driver and passenger safety, why not consider buying him or her a stylish new or certified pre-owned vehicle? Here at Westboro Toyota, we offer a tremendous inventory on some top-selling favorites, including the 2013 Toyota Corolla, Rav4, Prius and more. Plus, right now, during our Summer Savings Event is still going strong—but hurry deep deals on new Toyota purchases and $0 down leases ends Aug. 5, 2013. 

And, we’ve got a great deal especially for you if you've recently graduated college! If you have obtained your degree within the last two years, Toyota’s College Graduate Rebate program delivers a $750 rebate toward the lease or purchase of select new Toyotas through Toyota Financial Services (TFS).

Stop by Westboro Toyota today to learn more about our Summer Savings Event deals and this great Toyota college graduate rebate.

Vote in Support of Local Non-Profits During Toyota’s 100 Cars for Good Campaign!

Each year, Toyota’s 100 Cars for Good Program invites the public to select worthy non-profit organizations to receive a brand-new Toyota vehicle. The 2013 program recently accelerated into high gear, and Toyota is urging 501(c)(3) nonprofit organizations to apply online right now explaining how a new vehicle would support their work. Based on individuals’ votes received later this year, Toyota will give away two cars per day for 50 days to selected organizations!

Westboro Toyota thinks this is a great way for Westborough residents and those of our surrounding cities and towns to let their favorite non-profit organizations know they’ve got your support!

Up to 2,500 applications from non-profit organizations across the country are being accepted through Aug. 5. On Aug. 19, Toyota will select 250 finalist organizations, which will receive promotional materials to help raise awareness for their organizations during the voting period and in their work beyond. Then, on Oct. 1, voting will begin and continue for 50 days straight on Toyota’s Facebook page—and you’ll get two votes per day to select two separate winning organizations.

“Each day, the two winners will be eligible to choose a Highlander, Prius, Sienna, Sienna Mobility or Tundra, which will also come with a six-year, 100,000-mile powertrain warranty from Toyota Financial Services. The remaining three runners-up every day will earn a grant of $1,000 from Toyota to recognize their efforts and encourage further good work,” Toyota explained.

Since 2011, Toyota’s 100 Cars for Good has helped organizations during good in their local communities, such as those that transport disabled adults and help restore homes following catastrophic disasters like Superstorm Sandy, Toyota explained.

Westboro Toyota urges any local non-profits that are interested in applying for a new vehicle to post photos highlighting your work in the community. This can help raise your social profile and garner additional support for your cause!

One Massachusetts-based charity, All Hands Volunteer, has already benefited from this philanthropic initiative—it got a new Toyota Tundra that came in mighty handy with clean-up efforts following Superstorm Sandy, which hit the Northeast hard. “Within 48 hours…, our volunteers were in the new truck driving south toward Staten Island to help affected families,” said David Campbell, executive director of the organization, which used its vehicle to help clear homes after the devastating storm. “By establishing 100 Cars for Good, Toyota helps identify groups like ours with huge needs for vehicles. It makes so much more possible.”

So, what are you waiting for: Nonprofits, apply for Toyota’s 100 Cars for Good program today! And local residents, cheer on your favorite charity by voting once the polls open on Oct. 1.

Are you in the market for any of the vehicles showcased in Toyota’s 100 Cars for Good campaign? Stop by right now during our Summer Savings Event, which draws to a close on Aug. 5, for a great deal on a brand-new Highlander, Prius, Sienna or Tundra!

Best Time to Trade-In Your Vehicle? Find Out How to Appraise Like a Pro!

If your vehicle is relatively new, has lower mileage, and is in good physical shape—no or minimal dents and no mechanical problems—now may be the ideal time to trade-in your vehicle for a brand new Toyota! 

Keep in mind, too, that you should be as accurate as you can be when using an online tool like this. Black Book® is an independent service dealers use every day to price trades, and it’s a great tool for consumers to use, too. 

Here’s a sampling of the type of information you’ll need to enter to obtain your free trade-in value assessment:

- vehicle year, make, model, series, style, color, mileage and your zip code;

- whether your vehicle has aluminum wheels, a power sunroof, and is a manual or an automatic;

- the condition of the body, paint, glass and lights--if your vehicle has some dings and dents or major damage to the body, be specific about where the damage is, for example, on the roof, the front or back spoiler, the truck lid, the doors (and if so, which ones), the front and back fenders, the hood, etc., such as whether: 

     - you've spent money on collision repair; 


     - the door panels, carpets/mats, and upholstery are in good shape, have some flaws or are damaged; and 


     - you've spent money on collision repair;


     - the door panels, carpets/mats, and upholstery are in good shape, have some flaws or are damaged; and 


     - the door panels, carpets/mats, and upholstery are in good shape, have some flaws or are damaged; and

If you're ready to trade-in your current vehicle, we’ve got good news for you! Right now, Westboro Toyota’s Summer Sales event is going strong, which means we’ve got blockbuster savings on new Toyota cars, trucks, and SUVs. 

Buy or lease a new Toyota today and reap the rewards of substantial savings, like 0% financing for 60 months to qualified buyers. We’ve also got leases starting at just $59 a month, plus $0 maintenance, and 0.0% financing up to 60 months on the new 2013 Toyota Camry, Camry Hybrid, Prius, Prius Plug-in, Sienna, Venza and Tundra with approved credit.
If you’re in the market to trade-in your current vehicle, keep in mind that right now, Westboro Toyota’s Summer Sales event offers savings of up to $5,160 off the MSRP, and certain models starting as low as $15,980. 

Or, trade in your vehicle in favor of a Toyota Certified Used Vehicle (TCUV): Right now, we're offering 1.9% financing for up to 60 months with approved credit on our impressive TCUV inventory. 

Hurry in, like the hot summer heat, Westboro Toyota’s Summer Sales event ends soon on Aug. 5, 2013!To make sure you get a fair deal when trading in your vehicle, do your homework. We recommend checking out a valuable online tool like Black Book®, which lets you, in just three easy steps, get information about the full market value of your trade.

- the vehicle has any rust, hail damage, unibody frame damage;

- the vehicle has any mechanical problems.

Then, just enter your contact information and the type of vehicle (make and model you’ve got your eyes on for your next vehicle) and presto, you get your trade-in appraisal!

Why Right NOW Is Time to Buy a New Toyota Car, Truck or SUV!

Westboro Toyota’s 72-hour sale is going strong right now, and that means you could save tremendously when purchasing a brand-new Toyota car, truck or SUV. We're talking 0% APR for qualified buyers for 72 months (six years)!

Westboro Toyota carries an amazing stock of brand new Toyotas, including the 4Runner, Avalon (and Avalon Hybrid), Camry (Camry Hybrid), Corolla, Highlander, Land Cruiser, Pruis, Prius c, Prius Plug In, Prius V Three, Prius V Five, Rav4, Sienna AWD and FWD, Tacoma, Tundra and Venza.

Plus, once you purchase your new Toyota, Westboro Toyota’s experienced service team is here to perform all of your maintenance and any service repairs your vehicle may need down the road. And, buying a new Toyota means you’ll get complimentary maintenance for two years or 25,000 miles, whichever comes first. This includes factory scheduled service.

We also offer a free vehicle trade-in appraisal courtesy of Black Book Online, so you’ll know right away how much value can be applied toward the purchase of your new Toyota immediately.

Stop by Westboro Toyota today to get in on the deep deals on new Toyotas. But, hurry, the sale ends tonight. We’re here until 8 pm, though, so there’s plenty of time to swing by on your way home from work!

For 4th of July 2013 Buy The ‘Most American’ Car During Toyota Summer Sales Event!

Happy Birthday America! The 4th of July is tomorrow and that means fireworks, cookouts and other patriotic celebrations to commemorate the birth of our great nation.

Want another way to celebrate America? Buy or lease a brand-new 2013 Toyota Camry! If you don’t already own a Camry, stop by Westboro Toyota to test drive one today and you’ll get a free $10 Exxon-Mobil gas card. You’ll quickly learn why the Toyota Camry is one of the most beloved car in America! In fact, 10 million consumers to date have purchased Toyota Camrys.

Toyota Camry has, for more than a decade, been one of the top-selling vehicles here in the United States, accounting for about 20 percent of all Toyota vehicles sold here.

The Toyota Camry is sure part of America’s fiber! With seven tremendously successful incarnations under its belt already, Westboro Toyota looks forward to how the Toyota Camry will help further shape the American automotive industry for generations to come.

Since being introduced to consumers in the United States way back in 1983, the Toyota Camry has established longstanding American roots. In fact, Toyota first brought a Camry production plan to Georgetown, Ky., in 1988, and in 2006, the Toyota Camry hybrid came on the market. And,  according to the National Traffic Safety Administration, the Toyota Camry is the most American made car, deriving 75 percent of its content from domestic sources!

For 4th of July 2013, support America by buying a brand-new Toyota Camry, ranked #1 for value in the midsize passenger car segment by J.D. Power and Associates’ 2013 Initial Quality Study, from Westboro Toyota during your Toyota Summer Savings Event!

Toyota Technology: It’s Out of This World!

Toyota cars, trucks and SUVs are out of this world, but you already knew that! But, what you may not know is that Toyota is providing the voice of a robot astronaut being launched into space!

The tiny tike, a 13.4-inch humanoid robot named Kirobo, is heading for the International Space Station to assist with the first human-robot conversation experiment in space. To gear up for the travels, Kirobo participated in safety and zero-gravity tests, and the hope is that through Kirobo, which was developed through the Kibo Robot Project, Toyota Motor Corp. will learn a lot about how to improve interactive conversation technology.

Toyota is no stranger to voice-recognition technology by any means! Currently, in-Toyota infotainment system Entune gives drivers and their passengers a phenomenal user experience—letting them connect seamlessly to popular mobile applications and data services accessible from your Toyota delivered via most smartphones using Bluetooth or a cellular data connection.

Recently, Nuance Communications, a heavy-hitting voice-recognition software company, signed an agreement to purchase Tweedle Connect, which is behind the acclaimed Entune. Nuance’s Dragon Drive automotive-grade voice-recognition platform is already is installed in many Toyota vehicles, providing cool features like voice dialing, navigation, business and music search, message dictation, temperature control—the list goes on! Once Tweedle Connect partners up with Nuance’s Dragon Drive, we're pretty sure the planetary night sky will be the limit on Toyota Entune’s capabilities! The earthlings here at Westboro Toyota also predict that in-car users will have an even more amazing experience—from personal assistance to having an even “smarter,” safer and connected vehicle.

And, this isn’t Toyota’s first time at the space rodeo, either! Awhile back the rugged, half-ton Toyota Tundra made history by pulling the Space Shuttle Endeavor to its new home at the California Science Center. That’s just another example of how Toyota embraces technology and the challenges that come with integrating successful products into our vehicles. Toyota engineers had to provide extensive tests to make sure Tundra had the towing capacity for NASA’s iconic monstrosity—which it did, of course, and voilà —Toyota, once again made history!

Do you have questions about how Toyota technology offers a better ride? Contact Westboro Toyota to discuss Entune and other cool Toyota features with an experienced sales professional. Right now, Westboro Toyota’s Summer Savings Event is going strong, and there are plenty of out-of-this-world pre-Fourth of July deals going on right now. Stop by to test drive a new Toyota and get a FREE $10 Exxon-Mobil gift card!

Tips to Prevent Your Vehicle from Overheating in the Hot Summer Sun

Summer officially begins on Friday, June 21, and soaring temperatures usually come with the longest day of the yeat and those that follow!
The dog days of summer can tax your vehicle. One of the most common ways in which the summer heat can damage your vehicle comes with overheating. You know what Westboro Toyota is talking about! We’ve all seen cars broken down on the side of the road at one point or another with steam billowing from an open hood. Ugh.

The good news is that while we can’t control the mercury from hitting sweltering highs during New England summers, we can all take a proactive approach to ensure that our vehicles are performing in tip-top shape to avoid overheating, roadside disasters.

For starters, don’t use water as a coolant. Sure, in an emergency it may do the short-term trick, but as a best practice make sure your vehicle’s coolant is up to snuff. Book your service appointment 24/7 through Westboro Toyota’s handy online scheduler. During regularly scheduled maintenance, such as an oil change, we can top off your coolant if necessary!
Make sure the radiator cap is on tight. This will ensure that the coolant has the necessary room to expand and contract. Only check the cap when the vehicle has been off for a period of time—don’t touch it when it’s hot, as this may result in burns to the face and hands.
If you hear bubbling or gurgling when driving your vehicle, pull over immediately. Driving a vehicle when the cooling system is malfunctioning can result in disastrous consequences, including engine destruction.
The bottom line: There is no antifreeze gauge that goes off in a vehicle to alert you to low levels, so it’s extremely important that you book regular maintenance for your vehicle. Experienced service technicians like the Westboro Toyota service team can check your antifreeze to ensure you’ve got plenty to get you through the hot summer and can inspect for any drips or leaks and address those issues accordingly.

Schedule your service today with Westboro Toyota, and regularly visit our service specials page for scorching hot deals on maintenance like oil changes, brake work, cabin air filter replacements and more! And, if you’re in market for a new vehicle, the Toyota Summer Sales Event is going strong now through July 8, 2013 at Westboro Toyota. We’ve got exceptional deals on brand-new 2013 Toyotas. Stop by now for a test drive and get a free $10 Exxon-Mobil gift card! 

Get a Great Deal on Brand-New 2013 Toyota Corolla LE Before Redesigned 2014 Corolla Hits Showroom Floor!

Today, the media was abuzz over the all-new, 2014 Toyota Corolla, which features a sleek redesign and aggressive and great styling. They were hoping Toyota would unveil the newly designed 2014 beauty today, but they're still anxiously awaiting the unveiling!

Westboro Toyota would like to take this opportunity to say how proud we are to sell the Toyota Corolla, one of the most beloved vehicles in America since it came on the market in 1968. We can't wait to share with you all the 2014 Toyota Corolla has in store—rumor has it that you'll be able to get a brand-new 2014 Corolla with 17-inch alloy wheels, touch-screen audio and LED headlights! 

We sure will keep you posted on all the great features of the 2014 Toyota Corolla as soon as they go public, but in the meantime, stop by Westboro Toyota for our Toyota Time sales event to test drive an all-new 2013 Toyota Corolla LE—on sale for around $16,000! 

This offer ends July 8, 2013, and we’re talking about a real Toyota superstar—a a four-door 1.8L 4 cylinder beauty that get’s great gas mileage—26 city/34 highway—that retails for more than $19,000!

Stop by today to test drive the 2013 Toyota Corolla and get a $10 Exxon-Mobil gift card for free! Don't forget, too, that when you buy a new Toyota from Westboro Toyota, you get complimentary manufacture-scheduled maintenance for two years or 25,000 miles—whichever comes first!

Plus, right now we’re offering $0 down/$0 financing to qualified buyers!

And, keep an eye out for the latest information on the all-new 2014 Toyota Corolla, which is coming soon to Westboro Toyota!

Learn the Toll Extreme Heat Can Take on Your Vehicle

The heat is about to be on. Local meteorologists are reporting that by week’s end, we’ll be experiencing temperatures in the mid-90s!

The heat not only has the potential of taking a toll on humans and our pets; it also can do a number on our vehicles. Westboro Toyota wants you to make sure that your vehicle is protected in the hot summer-like heat that’s moving into Massachusetts very soon. Here’s a rundown on many of the vehicle components that may be adversely affected by extreme heat:

Tires—Hot temperatures can lead to cracks in tire treads, bubbles in the tire’s sidewalls, or bald spots—which can all make your tires more susceptible to blowouts or disintegration. As a best practice, have your tires inspected during oil changes. Westboro Toyota offers a 21-point inspection, which includes a check of your vehicle’s tires—tire pressure check and rotation— in addition to an oil change and brake check.

It’s important, too, to make sure your tires are properly inflated to handle the heat of summer roadways. Consult your vehicle owners’ manual for specific information on how to achieve optimal tire inflation levels for your car, truck or SUV. And, when it's time for new tires, visit Westboro Toyota's Tire Center.

Car Battery—Just as the Old Man Winter can bear down negatively on your vehicle’s battery, so can the hot summer sun! High temperatures are notorious for accelerating the car battery’s chemical operation. This can result in a loss of internal fluids, which means the battery may be more prone to fizzling out.

Cleaning the vehicle’s battery may go a long way toward preventing an untimely battery burnout. Westboro Toyota stocks TrueStartTM batteries, which are designed for long life! Schedule your car battery installation or service with us today!

Belts, cooling system and hoses—Excessive heat may cause cracks in vehicle hoses, which could spell disaster if the radiator fails or causes the engine to overheat. Westboro Toyota recommends having your belts and hoses regularly inspected, such as during your regularly scheduled factory maintenance.

Be sure to read our blog post from last week, too, about recharging your vehicle’s AC ahead of the hot summer heat!

Transmission—If neglected a vehicle’s transmission may fail in the dog days of summer. Therefore, we cannot stress enough that every car owner should ensure that their transmission fluid is filled and changed at the recommended intervals per their particular vehicle’s factory scheduled maintenance schedule.

Contact Westboro Toyota’s service department today to book your service ahead of the hot summer heat! Our experienced Toyota factory-trained technicians are here to address all of your questions and concerns. Use our handy 24/7 online scheduler to book your vehicle service appointment today!

Recharge Your Vehicle's A/C Before the Official Start of Summer!

Today’s not too humid, but yesterday’s soupy, hot air served as a wake-up call that summer is just about here. And, with the official kick off of summer just days away, now is the time to get your vehicle’s air conditioner recharged so your can enjoy a comfortable, cool ride from Memorial Day all the way through Labor Day!

Here are a couple of signs that may mean your vehicle’s air conditioner is in need of a recharge.

• The A/C isn’t putting out air that’s in the vicinity of 50-percent cooler than the air currently in the passenger cabin—an A/C that’s low on refrigerant may still produce cool air, but it’s not going to be as cold as it would be if the A/C was fully charged.

• Toyota’s factory-installed A/Cs have what’s called “sight glass.” This is housed near the engine compartment on the condenser assembly and can help you tell if your Toyota is low on refrigerant.

If you think you're A/C is in need of repair, book your service appointment with Westboro Toyota so we can diagnose the problem. A vehicle’s A/C can fail due to a leak in the hose or condenser unit. Also, the condenser belt could be in need of replacing. 

We can also inspect the front of the condenser to see if any of the fins are bent or if materials that could compromise your air conditioner’s performance—such as leaves, bugs and dirt—are present.

Book your service appointment today. Westboro Toyota offers fast, convenient and quality automotive service to customers in Central Massachusetts and MetroWest, and, during our Toyota Time Sales Event, you can save when buying or leasing a brand-new Toyota. Stop by today to test drive a new Toyota today—and you know the A/C’s gonna crack on these beauties!

4 Reasons to Buy a New Toyota 4Runner!

Rugged, refined, comfortable and powerful! Those are four accurate ways to describe the Toyota 4Runner, which for nearly 30 years has been a top pick for off-roading enthusiasts in need of a mid-size SUV with the punch to back up its go-anywhere attitude!

In keeping with its tradition of offering exceptional performance capability and excellent value, the all-new 2014 Toyota 4Runner does not disappoint. The fifth-generation 2014 4Runner sports the rugged exterior design Westboro Toyota and all of you have come to love.

The 2014 4Runner, which was unveiled recently at the Stagecoach Music Festival in Indio, Calif., promises to be a hit when it arrives on Westboro Toyota’s lot in the coming months. In the meantime, take a look at the outstanding features of the 2014 Toyota 4Runner—many of which carry over from the brand-new 2013 4Runners we’ve got in stock today—the 2013 4Runner, by the way, is on sale right now during our Toyota Time sales event.

Rugged body-on-frame construction with comprehensive suspension technology for optimal off-road capability—Translation: A smooth ride with the comfort you’ve come to expect from a crossover.

Three grade options: SR5 (well-equipped and driven by its value); Limited (premium, top-of-the-line); and Trail (offering maximum off-road capabilities), plus the SR5 and Limited grades have an optional third row (seven-person capacity)! Plus, the 2014 4Runner comes with the choice of a rear wheel 4x2, part-time 4x4 or a full-time multi-mode 4x4 with a locking center differential.

Power! All 2014 4Runner models are equipped with a powerful 4.0-liter, 270-horsepower V6 engine and five-speed ECT-i automatic transmission. Plus, the 4Runner’s fuel economy stands up to many crossover SUVs with an EPA-estimated 17 mpg city and 23 mpg highway for 4x2 models, and 17 mpg city and 22 mpg highway for 4x4.  Don’t forget, too, that the 4Runner has a towing capacity of 5,000 pounds and all vehicles feature an integrated tow-hitch receiver and wiring harness as standard equipment.

Color options abound: The 2014 4Runner comes in eight exterior colors that include some newbies— Super White; Attitude Black Metallic; Barcelona Red Metallic; and Nautical Blue Metallic. 4Runner favorites like Pearl; Classic Silver Metallic; Magnetic Gray Metallic; and Black will still be available, too!

Outstanding control for off-roading—In keeping with tradition, the all-new 2014 Toyota 4Runner will come standard with Downhill Assist Control (DAC), which augments the low-speed ascending ability of low-range by helping to hold the vehicle, allowing time for the driver to a target speed with no driver intervention. Plus, all models will come standard with Hill-start Assist Control (HAC), which provides additional control for off-road driving by helping to hold the vehicle stationary before starting on a steep incline or slippery surface.


If you’ve ever driven a Toyota 4Runner, you know that DAC and HAC are must haves for your off-roading adventures! During our Toyota Time sales event, you can save thousands of dollars off the MSRP on a brand-new 2013 4Runner! Plus, qualified buyers may be eligible for $0 down and 2.9% financing. Sign up now to test drive an all-new 2013 4Runner today if you don’t already know for yourself what an exciting and refined ride the 4Runner offers!

Here at Westboro Toyota, we can't wait to see for ourselves how the 2014 4Runner will compliment the 2013 4Runners we've got in stock and ready for purchase or lease right now!

2013 Rav4 Raves: Get the 4-1-1 on This Magnificently Popular SUV Crossover!

Westboro Toyota loves the all-new 2013 Rav4,and it’s clear from recent reports that America has fallen in love with the newly styled SUV crossover, which features mad in-cabin technologies!

Right now, the next-generation 2013 Rav4 is leading the sales charge for the orginal crossover SUV that started what has become the fastest growing segment of the auto industry. We’re not surprised!

Toyota engineers toiled away to determine how to bring consumers like you just want they wanted and needed in a small SUV. And, the all-new 2013 Rav4 has it all:

• A dynamic exterior—check! The 2013 Rav4 features what Toyota eloquently describes as a progressive silhouette, with a sleek-sloping roofline.

• A contemporary flair—check! The 2013 Rav4, available in LE, XLE and Limited trim lines, is really agile and super fun to drive.

• Impressive in-cabin features like the available Blind Spot Monitor with Rear Cross Traffic Alert—check! Stop by to test drive a new Rav4 today, so you can check out Sport Mode, which features Dynamic Torque Control AWD, enhancements in suspension performance and optimized electric power steering.

• A new rear liftgate with spare tire removal from the rear door—check! The Rav4 broke from tradition here, switching from its side-hinged rear door to a convenient roof-hinged liftgate with a space-saver spare tire stored under the cargo floor.

• Improved fuel efficiency, increased cargo capacity, eight standard airbags—check! With the 2013 Rav4’s new Eco mode, you get more efficient driving for maximum mpg—the RAV4 front-wheel drive models get an EPA-estimated fuel efficiency ratings of 24 mpg in the city and 31 mpg on the highway, while all-wheel-drive models are EPA-estimated at 22 city/29 highway mpg.

• Tremendous value—check! The 2013 Rav4 features a standard Display Audio with a 6.1-inch touchscreen and an integrated backup camera, Eco and Sport modes and 60/40 split-folding and reclining rear seats.

Opt for the XLE or Limited grades, and you’ll enjoy dual-zone climate control. Plus, Toyota’s Entune™ multimedia system is also available on these trims.

Plus, the 2013 Rav4 Limited features a new adjustable power liftgate, Premium SofTex seating, power driver’s seat with memory, heated front seats and Smart Key system.

Right now Westboro Toyota’s Toyota Time sales event is going on through June 3, 2013, and that means you can get even more bang for the buck by buying or leasing a brand-new 2013 Rav4—we’re generally talking thousands of dollars off the MSRP in most cases!

Don't forget: Sign up to test drive the all-new 2013 Rav4 today and you'll get a $10 Exxon-Mobil gift card for free!

What are you waiting for? With the Toyota Time sales event upon us, now’s the perfect time to find out what all the buzz about the 2013 Rav4 is all about!

6 Tips to Keep Teenage Drivers Safe as They Celebrate Prom and Graduation

Spring has sprung, and that means it’s just about time for Central Massachusetts and Metro West area high schools to hold their proms and graduations. It sure is a great time of year for teenagers looking to celebrate by getting together with friends at their formal dances and high school graduation parties! But, time of celebration should also mean time for reflection.

Tragically, motor vehicle crashes are the leading cause of teenage deaths and teenage drivers are three times more likely to be involved in fatal crashes than other drivers. Westboro Toyota wants all of our young people to stay safe as they travel to and from prom and graduation parties—and any other time they’re driving or riding on the roads for that matter!

We’ve put together a few safety tips we hope parents and educators will share with the teenage drivers and passengers in their lives:

Wear your seat belt at all times—this goes for all drivers and passengers of all ages! The National Highway Traffic Safety Administration (NHTSA) reports that in 2012 of the 5,000 victims of motor vehicle accidents between the ages of 16 and 20, nearly 60 percent were not wearing their seatbelts at the time of impact. Please, we cannot stress this enough: Buckle up, everyone!

Restrict nighttime driving if possible because most car crashes involving teenagers occur three hours before and up until midnight.

Urge teen drivers to cut back on the number of passengers in their vehicle to help scale back any unnecessary distractions those passengers could cause for the driver.

Drive as you would want your teenage to drive! In other words, set the example for your youngster to follow. Obey the rules of the road; drive defensively; and be courteous to fellow drivers on the roadways.

Remind teens that not only is underage drinking illegal but it could have devastating consequences on the roadways. NHTSA statistics reveal that 64 percent of teen drivers killed in motor vehicle accidents had a blood alcohol concentration (BAC) of .08 (the legal limit here in Massachusetts) or higher.

Select a vehicle for your teenager to drive based on safety. And there’s good news for teens looking for a sporty ride! Toyota’s fleet of new and pre-owned vehicles offer a wide array of safety features that can help keep drivers and passengers of all ages safe on the roadways. In fact, Toyota is the first automaker to make its Star Safety System™ features standard in all of its vehicles. These include:

• vehicle stability control;

• traction control;

• anti-lock brake system;

• electronic brake-force distribution; and

• brake assist.

Westboro Toyota urges all parents to schedule maintenance on the vehicles their teens will be driving this celebratory season. Use our 24/7 online scheduler to book your express maintenance appointment.
Express maintenance is an economical and fast way to ensure that your vehicle is performing efficiently and safely. Using a pit-crew approach, our experienced service team will provide you with accurate, rapid and superior service, which includes:

• oil and filter change;

• brake inspection;

• tire rotation;

• fluids inspection and replenishment; and

• multipoint vehicle inspection.

Drive and ride safe everyone!

Earth Day 2013: Take a Moment to Recognize Toyota Hybrids’ Phenomenal Performance!

Millions of Toyota  hybrid vehicles have significantly reduced CO₂ emissions and fuel consumption here in the United States since coming to market. According to Toyota, its fleet of about 20 hybrid vehicles has resulted in a staggering 34 million fewer tons of CO₂ emissions than those emitted by gas-powered vehicles!

In a world where experts speculate that CO₂ emissions are a major cause of climate change, Westboro Toyota is proud to carry a number of brand-new Toyota hybrid vehicles, which along with the entire fleet of Toyota hybrid vehicles across the country, collectively can save owners more than 3 billion gallons of gas, Toyota reports.

In honor of Earth Day 2013, now is the perfect time to stop by Westboro Toyota to check out and test drive one of Toyota's phenomenal hybrid vehicles—the Prius Liftback, Prius v, Prius c, Prius Plug-in, Camry Hybrid, Avalon Hybrid and Highlander Hybrid.

Plus, with Westboro Toyota’s Now or Never Sales Event still going strong, now is a great time to switch over to a hybrid. Not only will you save handsomely on gasoline fill-ups; you’ll have big when purchasing or leasing a brand-new Toyota hybrid! We’ve got: 

•    leases on new Toyotas starting at just $89 a month;

•    $0 maintenance for 25,000 miles or two years;

•    0.0% financing up to 60 months on a new 2012 Camry, Camry Hybrid, Prius, and 2013 Camry, Corolla, Prius Plug-In, Venza and Tundra with approved credit; and

•    savings up to $10,210 off the MSRP on new Toyotas and new vehicles starting at just $16,320.

Plus, if you’re in the market for a Toyota Certified Used Vehicle, you can enjoy 60 months of 1.9% financing with approved credit--$295 doc. fee applies.

Westboro Toyota’s Now or Never sales event is on through April 30! Stop by our showroom today to test drive a brand-new Toyota and get a free $10 Exxon-Mobil gift card! We are the premier Toyota dealership of Central Massachusetts and Metro West, and our experienced sales team and service staff are here to answer your questions about Toyota performance, MPG, tires, and more.

And Happy Earth Day, everyone!