NSYFCA Kicks Off Football Season in Westboro Toyota-Donated Helmets

The Northboro Southboro Youth Football and Cheer Association (NSYFCA) played their first games of the season this past weekend outfitted in new Schutt DNA Pro+ helmets that Westboro Toyota donated to the league.

“While there is no concussion proof helmet made, there are better ones than others and being able to have these for our program gives us the comfort of knowing our players have the best protection available,” say Ray DeSabato, vice president and fundraising co-chairman of the NSTFCA.

Westboro Toyota understands the importance of outfitting players in helmets equipped with the latest technologies, and it welcomed the opportunity to support the T-Hawks in replacing their aging, decade-old helmets. “This could not of happened without the generous donation from Westboro Toyota,” DeSabato says, noting that outfitted in their new helmets the T-Hawks took up some exciting competition against the Shrewsbury Patriots in the season opener.

Westboro Toyota reminds parents and children that helmets are like seatbelts: Secure, well-constructed and properly fitting helmets are there to protect them against potential injuries and should be used whenever kids are playing football and engaging in other potentially dangerous activities, including hockey, skiing, snowboarding, skateboarding and bike riding.

We want to take this opportunity, too, to wish NSYFCA players, parents, and league volunteers all the best for this season. Have fun and be safe everyone!

Celebrate the Meaning of Labor Day

It’s a federal holiday. It signifies the end of summer and the ushering in of all-American autumn pastimes like football. It’s when school—from kindergarten to middle and high school all the way through college—is back in session.

Yes, Westboro Toyota is talking about Labor Day, which will be here before you know it. Observed on the first Monday of September, this year, the unofficial end of summer comes on Sept. 3. And with Labor Day in less than a week, Westboro Toyota can’t help but ponder: What is the real meaning behind this American holiday?

To celebrate the social and economic contributions of workers across our great land—that’s one succinct definition of Labor Day. In the early days, Labor Day supporters envisioned a holiday filled with street parades, speeches by prominent individuals and reflection about the educational facets of the labor movement. Nowadays, we often think of end-of-summer cookouts and harvest fairs to bid adieu to summer and say hello to the crisp days of fall.

Toyota’s is on board with visions. It has made its commitment to the U.S. labor force a priority, and recently there it celebrated the 40th anniversary of Toyota Auto Body California (TABC), the company’s first manufacturing investment in the United States, which now employees close to 500 hard-working Americans who are responsible for making the stamped and welded parts on your Toyota, as well as the steering columns and catalytic converters for a number of Toyota’s vehicle assembly plants across North America. Here is where tests, inspections and repackaging of end-of-life hybrid vehicle batteries take place, too. It’s clear that TABC, and other Toyota manufacturing facilities across the United States are a labor force to be reckoned with—after all, Toyota makes some of the most beloved vehicles that Americans drive—from the Camry to the Rav 4 and the Prius!

Whatever you do on Labor Day, Westboro Toyota hopes you’ll embrace the holiday. Here are some ideas to get your engine revving for this upcoming weekend:

Take a scenic drive using Toyota and the Aududon Society’s  “Exit the Highway” as a roadmap for your travels.

Get involved in your local community. For instance, Westboro Toyota is a proud sponsor of the Northboro/Southboro Youth Football and Cheer Association. We recently purchased new helmets for the league and can’t tell you how rewarding it feels to give back to so many well-deserving kids (more on how their season is going to come soon!). Westboro Toyota encourages everyone to take advantage of the nice weather—why not sign up for a charity roadrace or walk this Labor Day weekend to benefit a well-deserving cause focused on helping those in need across Metrowest, Massachusetts and the world?

Finally, stop by Westboro Toyota’s showroom to get in on the Toyota’s nationwide clearance event before it, like Labor Day 2013, is history.

What are your plans for this Labor Day? Share them on Westboro Toyota's Facebook page, and have a safe and enjoyable Labor Day weekend everyone!

Westboro Toyota Reminds U.S. Service Members about Toyota’s Rebate Program

Recently, Toyota Motor Sales U.S.A. Inc. partnered with Medal of Honor recipient Sgt. Dakota Meyer and the U.S. Chamber of Commerce’s National Chamber Foundation as part of an ongoing initiative to support returning troops and veterans who are transitioning from the military back to civilian jobs.

Sgt. Meyer will make appearances at several Hiring Our Heroes job fairs around the country to help veterans understand the value of personal branding and how to translate their military skills to prospective employers. The hope is that the initiative can help returning veterans land good jobs despite the high unemployment rate. Today, The Boston Globe reported that Massachusetts’ unemployment rate is on the rise as the economy is slowing.

Westboro Toyota realizes that U.S. service members and their families are very likely feeling the crunch as a result of the current state of the economy. We want everyone to know that we offer great rebates on brand-new Toyotas for active duty military personnel, who may be eligible for a $500 rebate when financing the purchase through Toyota Financial Services.

If you are on current active duty with the Air Force, Army, Marines, Navy, National Guard or Coast Guard you may be eligible for the rebate pending credit approval and verifiable proof of military status or active service at the time of purchase, i.e., leave and earning statement and military identification card.

Visit our Route 9 showroom to discuss the possibilities with Westboro Toyota’s experienced finance team. Also, browse our live pricing specials on a wide array of brand-new Toyotas. And, thank you to all of the brave U.S. service men and women and your families for all you do!

Defensive Driving Tips for 2012-13 School Year

OK, it’s only Aug. 13 but Westboro Toyota knows many teachers and school administrators around the Metrowest/Central Massachusetts area who are abuzz about going back to work. And, that means that the school busses will soon be out in full force transporting students to and from area elementary, middle and high schools.

Westboro Toyota reminds everyone to practice defensive driving at all times—this means not just obeying the rules of the road but anticipating potentially dangerous situations or others’ mishaps.

When school is back in session pay extra close attention to those flashing school bus lights and posted school zone speed limits. According to one state government’s traffic website, for every 10 miles per hour over 50 miles per hour you are traveling, you are doubling the risk of death in a traffic crash.

Even when no bus is around, kids could dart out into traffic, so be at the ready to apply those brakes as needed. If your brakes are squealing or squeaking get them checked. Also, if you feel a pulsating sensation when you apply them that could be a sign that the rotors need attention. And, if you need to push your foot very close to the floor to get your vehicle to slow down, don’t ignore that symptom, which is a very serious sign that your brakes are in need of repair.

Also, stay behind pedestrians and cyclists until you have enough room to safely pass, and remember to slow down when you see school bus put on its flashing yellow lights—don't wait for the “stop” sign to come out to take action.

In addition, if the bus driver removes the “stop” sign, always look both ways for children before proceeding on your way.

Three Signs It's Time to Trade-In Your Old Vehicle for a New Toyota

Westboro Toyota wants to tell you about Black Book®, an independent service that we use every day to price your trades. Using Westboro Toyota’s Black Book online tool, you can find out how much your trade-in is worth by entering information including the make, model, options and condition of your vehicle to get an estimated value online.

Here are some signs that it may be time to trade in your old vehicle for a new Toyota or cerrtified pre-owned Toyota:



The repairs are adding up in a big way! It’s expected that older vehicles may require a little more TLC. Some common repair issues include batteries with drained juice, bald tires, misaligned wheels, etc. While important repairs, these won’t necessarily break the bank. Collectively, the cost of repairs like these may be less than a new monthly car payment, so it may make sense for you to hold on to your vehicle a little while longer, but if the repair estimate is gigantic it’s probably time to consider a new vehicle. 



Westboro Toyota makes financing a new or certified pre-owned vehicle super easy. Our experienced finance department can run a quick credit check to determine the rate for which you qualify. Also, now through Sept. 4, 2012, Westboro Toyota’s clearance event is going on, which means you could drive away in a new leased Toyota for $0 down and payments as low as $129 per month. Also, 0% financing is available for qualified borrowers on new the 2012 Avalon, Prius Plug In, Highlander, Sienna, RAV4, Tundra and Venza.



You want a safer vehicle. While cost of repair v. cost of buying/leasing a new vehicle is a consideration, Westboro Toyota knows one of the most important considerations should be safety. If you aren’t satisfied with the number or position of your vehicle’s air bags, for example, stop by Westboro Toyota so our professional sales staff can educate you on the latest safety features in our complete line of Toyotas.

Your vehicle doesn’t fit in with your lifestyle anymore. Sure, buying a compact car was great when you were single, but now you’ve got kids, a dog and a slew of extracurricular activities to tend to and now your family’s lifestyle demands a larger vehicle chock full of the latest and greatest in technological features. This is just one example. Whether you need a new pick-up truck, a compact or full-size SUV or hybrid vehicle, Westboro Toyota has plenty of inventory options from which you can choose!

Be sure to check out our Black Book feature to get your free vehicle trade-in appraisal, and stop by our showroom soon to discuss your trade-in!

Toyota’s 100 Cars for Good Cause Could Benefit Nonprofits in Central Mass.

Toyota is in the thick of its 100 Cars for Good campaign, a national philanthropic program focused on donating 100 cars to 100 nonprofit organizations across the country over the course of a consecutive 100 days. Westboro Toyota wants you to know this could be tremendous opportunity for local Westboro and other Central Massachusetts-area nonprofits!

How 100 Cars for Good Works

Every day five nonprofits are profiled on the 100 Cars for Good’s Facebook page. Registered Facebook users can vote once daily for the nonprofit they believe can do the most good with a new set of Toyota wheels. The organization with the most votes at the end of the day wins a brand-new Toyota, and four runners-up receive a $1,000 cash grant—not to shabby!

“Toyota created the 100 Cars for Good program as a way to give to a variety of organizations across the country and to do so with the help and support of the American public. It’s the public vote that decides which organizations will receive a new Toyota vehicle and we are thrilled to see the outpouring of support for the program with thousands of votes,” said Jim Lentz, president and chief executive officer of Toyota Motor Sales, U.S.A.

Right now, 100 Cars for Good is about 75-percent complete, so there’s still time for nonprofits in Central Massachusetts and Metrowest to get in on the generous action. Westboro Toyota encourages all local nonprofits that could benefit from a new Toyota to check out the campaign and launch a social-media campaign to get their Facebook friends and fans voting for them. The pay off could be huge—and at the very least—urging your supporters to vote for your nonprofit directs positive attention to your important cause.

Recent winners operate a number of nonprofits across a wide variety of sectors, such as animal welfare, education, health & safety, and human services to children, adults and the disabled. So far, Carlisle, Massachusetts’ nonprofit All Hands Volunteer has reaped the reward of Toyota’s 100 Cars for Good campaign, being named one of 25 winners during phase-two of the program, which wrapped up in early July.

Come on Westboro nonprofits! Westboro Toyota wants to see you enjoy the benefit of a brand-new Toyota to help you accomplish the important and rewarding work you do for our community. Get going on garnering votes for your organization today at 100 Cars for Good. Follow the campaign on Facebook and look for #100cars on Twitter.

Public voting goes until Aug. 21, 2012, so there’s still time to get in the running on a new Camry Hybrid, Highlander SUV, Prius v Hybrid, Sienna minivan, Sienna Mobility or Tundra full-sized pickup. A six-year, 100,000-mile powertrain warranty also will be provided for each vehicle, compliments of Toyota Financial Services.

Want to see the vehicles you could win? Stop by Westboro Toyota’s showroom. We’ve got the latest Toyotas in stock. And, with our Sound of Summer Savings Event going on now, you could save big on purchasing a brand-new Toyota.

Get ready for the 2013 Toyota Avalon 2013—Hybrid Model Expected to Get 40 MPG!

Westboro Toyota has got great news! The all-new 2013 Toyota Avalon, which will be available for sale later this year at our Route 9 West showroom in Westboro, gives you the option to choose between a powerful V6 gasoline powertrain and Toyota’s Hybrid Synergy Drive. This is the first full-hybrid being offered in the premium mid-size segment, and the Toyota Avalon’s new hybrid model is expected to deliver excellent fuel economy with an EPA-rating of 40 mpg combined. 

To add to the buzz that’s been brewing here at Westboro Toyota over the 2013 model, the new Avalon features a stunning design and improved dynamic performance. There’s even more refinement for 2013, and we think you’ll especially fall in love with it for its comfort and spaciousness. Plus, it’s equipped with many amenities of convenience you’ve come to crave in your luxury vehicle!

If you’re in the market for a new vehicle that’s great on gas and is environmentally friendly, the 2013 Toyota Avalon Hybrid may be the car for you!

The Avalon Hybrid features a 2.5-liter, Atkinson-cycle, four-cylinder engine, a 244.8-volt nickel-metal hydride battery pack, and a pair of electric motor/generators within the transaxle. The electric-motor power application and regenerative braking is seamless, thanks to the engine compartment’s power-control unit, which houses an inverter, a DC-DC converter, a step-up converter (raises voltage to a maximum of 650 volts) and the hybrid-drive ECU.

With 200 horsepower, the Avalon Hybrid operates in three modes: EV (operates solely on electric propulsion under certain conditions), ECO (gas motor engaged with reduced throttle response to improve efficiency) and SPORT (alters the throttles response and enhances the feel of the steering). The EV mode can be engaged for up to one mile at speeds up to 25 mph, providing an all-electric option that’s convenient for when you’re driving in residential areas or around parking garages. 


Another great thing about the Avalon hybrid is that the battery pack, comprised of 204 cells, is smartly housed behind the rear seats in the trunk so there’s still ample cargo space there.

For those of you seeking a traditional engine, the 2013 Toyota Avalon’s proven 3.5-liter DOHC V6 engine, with a six-speed automatic transmission, delivers responsive and efficient performance, too. How does zero to 60 mph in under seven seconds sound?!

Plus, the new 2013 Toyota Avalon’s powertrain programming has been updated with ECO (prioritizes fuel efficiency by reducing the power application at lower speeds while cutting back on energy consumed by the A/C system), NORMAL, and SPORT (increases the acceleration responses though altered engine control unit (ECU) programming and gives a more direct and responsive steering feel) modes. The result: The 2013 V6 gasoline powertrain model of the Toyota Avalon achieves an EPA-rated 25 mpg combined!

If you have questions about the 2013 Toyota Avalon Hybrid, stop by Westboro Toyota. And don't forget to visit us online often—we’ll be sure to update you once we’ve got these beauties in stock for you to test drive! 

Also, check out our live pricing on 2012 Toyota Avalons! Right now, we've got a beautiful, brand-new 2012 Avalon in stock for just $34,047 (Model#3554, Stk# 36246)—that's about $5,000 off the MSPR. Plus, you get two years of complimentary maintenance on any new Toyota you purchase!