New Toyota trucks Hit the Beach to Help San Diego Lifeguards with the New fleet

Toyota recently provided the San Diego lifeguards with 34 new Toyota trucks all decked out with 4×4 capabilities to better handle the slippery sand on the beach, and the lifeguards love the way the trucks handle!

Toyota celebrated the start of the summer beach season by announcing its continued support of the San Diego Lifeguards emphasizing safe practices in the water and on the beach. The partnership includes a donation of 34 brand-new Toyota trucks and SUVs to the city for lifeguard rescue and operations. Toyota began its partnership with the City of San Diego’s lifeguards in 2011.

The new vehicles arriving to the fleet include 15 Tacomas, 12 Tundras, three 4Runners, three Sequoias and a RAV4.

For example, using a Tacoma and 4Runner will enable lifeguards to effectively navigate through soft sand and rocky beach terrains, while the Tundra and Sequoia will add heavy-duty water craft towing capabilities.

In honor of National Water Safety Month, Toyota joined San Diego mayor Kevin L. Faulconer, along with the Council member Ed Harris, San Diego City Lifeguard Chief Rick Wurts and San Diego City Fire Chief Javier Mariner, in Mission Beach to dedicate the new lineup of vehicles.

“San Diego is one of the country’s most popular beach destinations, and Toyota recognizes the critical role the city’s lifeguards play in keeping our beaches safe,” said Doug Eroh, Toyota Motor Sales Los Angeles Region general manager.  “We are committed to ensuring San Diego has the best available resources to do that, along with educating this great community and its visitors on water safety.”  

“San Diego’s lifeguards perform vital services to San Diego residents and visitors every day.  Water Safety Days and our partnership with Toyota are a part of our City’s commitment to creating safer beaches for San Diego families and visitors to enjoy,” Mayor Faulconer said.

The trusty new Toyota vehicles are used in the daily routine to ensure safety both on water and on the beach.

5 Reasons to Buy a Toyota Tacoma During Washington’s Birthday Bonanza!

Are you looking for a pickup truck that has slain its competition, picking up recognition as one of the best compact trucks on the market for 2013? The Toyota Tacoma answers your call!

The Toyota Tacoma and its rugged brother, the Toyota Tundra, were recently recognized as top contenders in U.S. News & World Report’s “Best Car for the Money” awards. Westboro Toyota isn’t surprised, those awards are designed to zero in on vehicles that offer “outstanding value.”

As though that wasn’t enough, here are four more reasons to buy a new Toyota Tacoma during Washington’s Birthday Bonanza—but hurry, Westboro Toyota’s good ’ol George Washington’s b-day sale ends tomorrow, Feb. 28, 2013:

Fuel-efficient, powerful engine—The Toyota Tacoma comes standard with a 2.7L 4-cyl. engine that’s got good acceleration power, or a 4.0L V-6 engine, depending on the model you select. And, for fuel economy, you’re looking at up to about 25 mpg highway, again depending on the engine. According to the Environmental Protection Agency, the Toyota Tacoma’s performance in the mpg department is quite good for its class—not surprised!

Excellent cab options—The Toyota Tacoma is a reasonably priced pickup truck that comes in three cab options: regular cab, access cab and double cab. Oh—and when talking about the passenger compartment, opt for the Toyota Tacoma double-cab model and you’ll discover mad space in the back seat!

Off-road performance—The Toyota Tacoma performs well both on and off the road. According to Edmunds.com, the “Ask the Car People,” and we’re quoting here: “Off-road, the four-wheel-drive Tacoma is an exceptional performer”— ’nuf said!

Reasonably priced—How does around $17,000 and some change sound for a brand-new Toyota Tacoma? That’s right! The Toyota Tacoma is reasonably priced starting well under $20,000. Visit Westboro Toyota for up-to-the-minute live pricing on a brand-new Toyota Tacoma! Again, the Washington’s Birthday Bonanza ends tomorrow, so hurry in.

So in sum, remember: The Toyota Tacoma may be a compact truck, but it’s anything but compact in the price and performance department! Stop by Westboro Toyota to test drive a new Toyota Tacoma today.

Also, do you need service for existing pickup truck or car? Scheduling maintenance has never been easier given Westboro Toyota’s 24/7 online scheduler. 

Toyota Tundra & Tacoma Take Top Spots in 2013 Best Cars for the Money Awards!

The Toyota Tundra and the Toyota Tacoma are highly reliable, rugged, high-performance trucks. Westboro Toyota isn’t telling you anything you didn’t already know!

But, we are really proud to announce that the Toyota Tundra and Toyota Tacoma pickup trucks have received top honors for the 2013 U.S. News & World Report’s “Best Car for the Money” awards, which recognize the top vehicles in their respective segments for their “outstanding value and critical acclaim,” Toyota explains.

This is the second time the Toyota Tacoma has taken first place, and this year, the Toyota Tundra was recognized as the best full size truck for the money! Heck, the Toyota Tundra even towed the Space Shuttle—talk about a half-ton beast.

Get a load of just how awesome the Tundra’s engine really is: Its V6 (4.0L), or  V8 (4.6L or 5.7L) engine comes packed with double overhead cams and dual variable valve timing with intelligence (VVT-i) and an Acoustic Control Induction System (ACIS) to maximize torque, and tubular exhaust headers to minimize back pressure, which means you're getting 381 hp and 401 lb.-ft. of torque!

As for the Tacoma, it truly is built for action! Its 4.0L V6 engine gets the job done, whether you need it for hauling or towing. With 236 hp, plus a full 266 lb.-ft. of torque at 4000 rpm, the Toyota Tacoma, which comes in regular, double and access cab models, is built to last.

Stop by Westboro Toyota to test drive a brand-new Toyota Tundra, which comes in regular, double and crew max cab models, and a Toyota Tacoma so you can learn first hand why these powerhouse vehicles have been recognized time and time again for their quality, value, safety and reliability—all criteria that go into selecting the winners of the U.S. News & World Report’s “Best Cars for the Money” awards!

2012 Toyota Tacoma: Aggressive New Front End Pushes Off-Roading to the Limit; Get in One for as Little as $349 a Month!

The 2012 Toyota Tacoma is forged on large one-piece frame rails. It’s got a bed made up of sheet-molded composite with more impact strength than steel. It’s available with a V6 engine and variable valve timing with intelligence (VVT-i), plus hill start assist control (HAC), downhill assist control (DAC) and an electronically controlled locking rear differential. The point of telling you all this: The 2012 Toyota Tacoma is a beast that can get you where you want to go—whether you’re cruising the open road or the off-beaten path.

Right now, drive away in a brand-new 2012 Toyota Tacoma Access Cab 4x4 for just $23,518 with payments as low as $349 a month with $0 down (model: 7514 stk: 35188). That price includes the sales tax and dealer fees my friend! Plus, 2.9% financing is available for qualified buyers with no maintenance fees.

We’ve got a slew of other brand-new Tacomas—which are ranked the best compact pick-ups in America—here right now. Stop by Westboro Toyota to check those out.

Plus, it's a great time to tell you about the customized packages that Toyota offers for the Tacoma:

V6 tow package, which includes a Class-IV towing receiver hitch,130-amp alternator, heavy-duty battery, seven-pin connector with converter and trailer-sway control (TSC);

convenience package, with sliding rear window and privacy glass, cruise control, steering wheel audio controls and remote keyless entry system;

SR5 package, which comes with fog lamps (V6 models only), chrome-grille surround and rear bumper, color-keyed front bumper and overfenders, auto-dimming rearview mirror with integrated backup camera3 display and more;

TRD off-road package, which includes off-road-tuned suspension with Bilstein® shocks, electronically controlled locking rear differential, 16-inch alloy wheels with P265/70R16 BFGoodrich® tires, Active Traction Control (A-TRAC) (4x4 models only), HAC and DAC (4x4 automatic transmission models only), fog lamps and more;

TRD sport package, which comes with fog lamps, sport suspension with Bilstein® shocks, 17-inch alloy wheels with P265/65R17 tires, hood scoop and more;

TRD sport upgrade package, which in addition to the features listed for the TRD sport package comes with TRD Sport graphics and much, much more.

Best Resale Value: Just One More Reason to Buy a Toyota

When you’re buying a new car, resale value might not be at the forefront of your mind. But, knowing just how well a vehicle will do on the resale front is very important.

The bad news is that vehicles generally depreciate in value—that’s a fact we can’t ignore. But, there’s plenty of good news for Toyota owners! Recently, Toyota was named the top brand for Kelley Blue Book’s 2012 Best Resale Value Awards. The awards are based on projections from the Kelley Blue Book® Official Residual Value Guide, which is determined by a skilled staff of automotive analysts. The projections are based on current vehicle data, sales data, market conditions for each vehicle, competition within vehicle segments, expectations of the future economy and the combined experience of Kelley Blue Book’s residual analysts.

Here at Westboro Toyota, we can’t say we’re all that surprised. We’ve known all along that seeing our customers drive away in a brand-new or certified pre-owned Toyota makes sound financial sense.

Want some examples? Well, we got ’em:

The Toyota Camry has been the best-selling car in America nine years in row, and for the past 13 years, it’s taken top honors for best resale value for a mid-size sedan!

The Toyota Tacoma compact pickup truck and FJ Cruiser mid-size sport utility vehicle (SUV) were also named Best Resale Value award winners in their respective vehicle categories this year. They were also among the top 10 vehicles for best resale value—nice going Tacoma and FJ Cruiser!

The bottom line: The awards honor vehicles expected to maintain the greatest proportion of their original list price after five years of ownership. So what are you waiting for? Get in here and peruse our wide selection of reasonably priced new and certified pre-owned Toyotas. Can’t go wrong knowing that if you decide to sell or trade-in your Toyota in the first five years you’ll be poised to get top dollar!

And before we sign off for the day, we thought it bears mention that Westboro Toyota makes it super easy for you to appraise your vehicle. Why not get your free trade-in value report from Kelley Blue Book today?