Five Reasons to Trade In and Up for 2013!

Are you nearing the end of your factory-covered warranty period on your existing vehicle? If so, Westboro Toyota urges you to consider trading in your vehicle and purchasing a brand new Toyota because:

Our fleet of new vehicles come with Toyota Care, two years or 25,000 miles of complimentary maintenance and 24-hour roadside assistance, which covers normal factory-scheduled service for your new ride—resulting on significant savings on must-have maintenance, such as the engine oil and filter change, tire rotation, and a multi-point inspection. For full details visit Westboro Toyota’s Toyota Care page.

So, that’s one reason why you should trade in and up for 2013, but what are some others?

For starters, every brand new Toyota comes with a 36-month/36,000-mile warranty on all vehicle components other than normal wear and maintenance items. In addition, you get 60 months/60,000 miles worth of powertrain and rust-through coverage for corrosion perforation of sheet metal.

Also, the used-vehicle market continues to explode, which means high trade-in values for you, which you can put toward a hefty down payment on a brand-new Toyota that will lower your monthly payments!

Interest rates on auto loans are likely to stay low for 2013, says Bankrate.com, which means more of your hard-earned dollars will be going straight to the principal, not to interest!

And, back to warranties, we cannot stress enough how important it is to have factory warranty coverage! If you’re currently making a car payment and your warranty has or is about to expire, you should seriously consider trading in and up for 2013, so you can avoid a situation where you’re paying out on repairs over and above your monthly car payment. It makes good sense for Westboro Toyota’s customers to replace those out-of-warranty vehicles with ones backed by a comprehensive Toyota Care warranty.

Do you have questions about trading in your used vehicle or about financing a new Toyota? Contact Westboro Toyota’s experienced finance team today to weigh your options for 2013! And, don’t forget, Toyotathon, with deep savings on brand-new Toyotas, ends Jan. 7, 2013—so hurry! 

Like the Holiday Lights, Toyotathon Is On with Deep Discounts on New Toyotas!

It’s that time of year again—the most wonderful time of year if you ask us! We’re in the thick of the holiday season, and Toyotathon is here once again, offering deep discounts on brand-new Toyota cars, trucks and SUVs for you and yours. Plus, the discounts extend to Westboro Toyota’s Toyota Certified Used Vehicles, too, so we’re confident we’ve got something to satisfy everyone’s holiday wish list!

Why not stop by Westboro Toyota today to check out a new “sled” just in time for the holidays! We’re conveniently located on Route 9 West in Westborough, and we’ve got the best inventory Toyota has to offer. 

We’ve got $0 leases on new Toyotas starting as low as just $189 a month. Toyothon also means $0 maintenance and 0.0% financing for 60 months on a new 2012 Toyota Avalon, Prius plug-in, RAV4 or Tundra, as well as on the 2013 Toyota Corolla, Highligher, Sienna, Venza or Tundra, with approved credit. Got a favorite you'd like to test drive? Just click on the link above for that vehicle and sign up for a test drive—now through Jan. 7. 2013, you'll get a $10 Exxon-Mobil gift card just for taking it out for a spin! 

Toyotathon is all about deep discounts that are sure to put you in a festive mood—with savings up to $6,581 off the MSRP on new Toyotas and select models starting at under $15,000! 

And, if that’s not enough to spell holiday cheer, how does rock-bottom 1.9% financing sound for a Toyota Certified Used Vehicle with approved credit (doc. fee $295)?!

Hurry in, though, because Toyotathon ends Jan. 7, 2013. And, be sure to check out Westboro Toyota's live pricing, which features up-to-the-minute savings on all Toyota makes and models. 

New Year's is Here: Westboro Toyota's Look Back at 2011 and the Road Ahead for 2012

Happy New Year everyone! The ball hasn’t dropped yet, but with New Year’s Eve less than 24 hours away, Westboro Toyota knows the excitement is building and that in about 36 hours we’ll bid adieu to 2011 and welcome in 2012 with a bang.

With New Year’s upon us, it’s that time of year again: to reflect on where we’ve been and set our sights on the horizon ahead.

2011 was a great year for us here at Westboro Toyota and for Toyota in general.

• We welcomed new Priuses to the family – the Prius V, the Prius C, which is set to hit the showroom in 2012, and the Prius Plug-In Hybrid, joined the third generation Prius’ fam.

• Toyota earned more accolades from Vincentric's 7th Annual Best Value in America awards, which rate vehicles based on cost of ownership according to factors including depreciation, fuel, insurance, opportunity cost, financing, maintenance, taxes and state fees, and repairs, for the 2011 model year, in total capturing 10 awards to lead all auto manufacturers!

• The all-new 2012 Toyota Camry, with a sleek redesign, rolled onto the showroom floor, making the 2012 Camry the seventh generation inception of America’s most beloved sedan.

• As we do every year, Westboro Toyota ran a number of great promotions for our customers – from Toyotathon, with $0 down, $0 maintenance fees, and 0% financing to Dunkin Donuts gift cards for booking service online, to deals galore on service.

For 2012, Westboro Toyota’s New Year’s resolution is to continue offering exceptional service and deals for our customers. You’ll still get live pricing on our new Toyota vehicles, and be sure to regularly check our website for deals on Toyota-certified and certified-pre-owned vehicles, too.

2012 is going to be an exciting year for us. We’ve already showed you the brand-new redesigned Camry, and very soon the Prius C will be making its debut here.

Welcome 2012, and to all of your customers, may you have a happy, healthy and prosperous New Year!

Tweet, Tweet! Toyota’s Shareathon Going on Now—Your Chance to Bank up to $1,000 on a Prepaid Debit Card

Right now, Toyota Shareathon is going on. That means for the second year in a row, you can earn up to $1,000 on a prepaid debit card just for tweeting about your plans to buy a new Toyota. Not too shabby!

Here’s how it works:

1) Register online now through Dec. 21 at Toyota;

2) tweet a scripted Shareathon message; and

3) buy or lease a new Toyota on or before Jan. 3, 2012.

Follow those three steps and you’ll be eligible for a $500 prepaid debit card. Plus, Toyota Shareathon is offering an additional reward of up to $500. For every retweet your post gets in the 48 hours following your tweet, you’ll earn $50 up to $500, so you could bank up to $1,000 on that prepaid debit card! That’s all for just giving a shout out about the fabulous new Toyota you’re about to buy or lease. Oh, and your followers who retweet your message will be entered to win a 2011 Prius, hello!!

There is a slight catch: Certificates for the prepaid debit cards are available to the first 140 individuals who sign up on each day of the program. Best bet—log on at 11 am EST when the registration for each day begins to snag your reward certificate. Also, once you buy your new Toyota (and we hope that you’ll do that right here at Westboro Toyota), you need to show proof of your unique coupon code and the VIN for your new vehicle to receive the prepaid debit card by Jan. 31, 2012.

So, let’s recap:

Sign up now through Dec. 21 for Shareathon (don’t forget: you must be one of the first 140 registrants for the day to earn your $500 prepaid debit card certificate);

• tweet to your heart’s content about the super cool Toyota you’re about to buy (maybe it’s a Rav 4, a Tundra, a Camry or a Prius Hybrid – the list of great Toyota vehicles goes on);

• come down to Westboro Toyota now through Jan. 3 to purchase your new vehicle (just a reminder, too, Toyotathon is going on right now and that means we’ve got a slew of brand-new 2011 and 2012 models, from the Camry, the Prius, the Venza, the Corolla, the Avalon, the FJ Cruiser, the 4 Runner, the Highlander, the Tundra, the Tacoma, the Sienna, the Matrix and the Rav 4, available with $0 down, $0 maintenance fees, and 0% financing!); and

• reap the reward a brand-new Toyota has to offer you for 2012 and the reward of a free $500 (or up to a $1,000) prepaid debit card!

Toyotathon going on now at Westboro Toyota!

It’s the most wonderful time of the year. That’s right…It’s Toyotathon here at Westboro Toyota!

Come down to check out a slew of brand-new 2011 and 2012 models, from the Camry, the Prius, the Venza, the Corolla, the Avalon, the FJ Cruiser, the 4 Runner, the Highlander, the Tundra, the Tacoma, the Sienna, the Matrix and the Rav 4, which you are available $0 down, $0 maintenance fees, and 0% financing.

We’re pretty sure not even Santa can deliver deals like these from the North Pole. Check these out:

2011 Prius II for only $22,341 – you’ve just got to check out the car with the highest EPA fuel economy of any vehicle; it gets 51/48 mpg, which we know would give Rudolph and the rest of the reindeer gang a ride for their money! (auto model #; 1223; stk #34484)

2012 Prius V III for just $27,223 – get a load of this dashing hybrid, which, too, gets a whopping 51/48 mpg. (model #1245; stk #38888)

2011 Corolla LE for just $15,874 – a 1.8L, 4-cyl automatic engine that gets 28/35 mpg—sugar plum sweetness! (auto model #1838; stk #34941)

2012 Camry LE for only $20,588 – a 6-speed automatic featuring a 2.5L, 4-cyl engine: talk about an affordable mid-size sedan for your whole family of elves!(auto model #2532, stk #34822)

2011 Rav4 4x4 for just $22,267 – a 2.5L 4-cyl engine, 4-speed automatic—oh what fun it is to ride in this awesome (compact SUV) sleigh, hey! (auto model #4432; stk #34985)

2012 Highlander 4x4 with third row for only $30,153 – check out this, the most dependable midsize multi-activity vehicle for the three years in a row–ho, ho, ho and way we go! It’s a 3.5L, V6 5-speed automatic, too. (auto model #6948; stk #34474)

2011 Venza AWD for just $25,347 – it’s got the highest possible frontal and side crash test ratings in its class; makes sense that it was the IIHS’ Top Safety Pick for 2011. Also, Intellichoice has called it a best bet for retaining its value. Way safer than Santa's sleigh! (auto model #2820; stk #34958)

And this is just the tip of the Toyotathon iceberg! Check out our live pricing on these and other top-selling vehicles, like the Toyota Tundra, Tacoma, Sienna, Avalon and Matrix. Why not give yourself the gift of a brand-new Toyota this holiday season!