Toyota on the “Green” Carpet at the Environmental Media Awards

Toyota talks with EMA award-winner Ed Begley, Jr. ("St. Elsewhere," "Living With Ed") and EMA host Jason Ritter ("The Event") about their experiences driving Prius Plug-in Hybrids at the 20th annual Environmental Media Awards in Burbank, Calif., Oct. 16, 2010.

Toyota Scores High Marks in Consumer Reports' 2010 Annual Auto Survey

With the release of Consumer Reports' 2010 Annual Auto Survey, Toyota finds itself among the top manufacturers for Recommended and Most Reliable cars.

Consumer Reports recommended 18 Toyota models overall, including:

Toyota Avalon Toyota Camry Hybrid Toyota Camry 4-cyl. Toyota Camry V-6 Toyota Corolla Toyota Corolla LE Toyota Highlander Hybrid Toyota Highlander V-6 Toyota Matrix 1.8

Toyota Matrix S 2.4 Toyota Prius Toyota RAV4 4-cyl. Toyota RAV4 V-6 Toyota Sequoia 5.7 V-8 Toyota Sienna XLE V-6 FWD Toyota Tacoma V6 Toyota Tundra 5.7 V8 Toyota Venza V-6

From Consumer Reports:

Despite recent safety recalls, Toyota models, including those from Scion and Lexus, remained among the most reliable and earned top scores in five vehicle categories.

Additionally, Consumer Reports has reinstated its recommendation on eight different Toyota models. After the January recalls Consumer Reports suspended the recommendation for all Avalon, Camry, Corolla, Highlander, Matrix, RAV4, Sequoia, and Tundra models. Consumer Reports now gives each vehicle a recommended mark:

We believe that Toyota has adequately addressed the problem of unintended acceleration and that its new vehicles on sale now are fundamentally safe.

The models meet all requirements for our “recommended” label, designated with a : They performed well in our tests, have average or better reliability in our subscriber survey, and performed at least adequately if included in government and insurance-industry crash and rollover tests.

For more information about the Consumer Reports recommendations, click here.

Toyota Care - Free 2 Year Maintenance Plan

Peace of mind with every new Toyota.

We at Toyota are devoted to safety and dependability,and proper vehicle maintenance is important to both. That's why we're including a complimentary worry-free maintenance plan* with the purchase or lease of every new Toyota. For 2 years or 25,000 miles, whichever comes first, you and your new vehicle will be covered. It's complimentary peace of mind, and we're the only full-line brand to offer anything like it.

Maintenance

Factory-trained Toyota technicians will help you fulfill maintenance obligations and help improve your Toyota's overall value, while keeping a complete history of maintenance visits. Toyota will also deliver timely reminders before your scheduled maintenance.

Toyota Care Scheduled Factory Maintenance Covers:

• Oil and filter**
• Lubrication check of key chassis parts
• Tire rotation
• 19-point inspection

24-Hr. Roadside Assistance

Toyota Care features 24-hr. roadside assistance*** for those days when you need a tire changed, or to have a door unlocked.

24-Hr. Roadside Assistance Covers:

• Lockout protection
• Flat tire changes
• Jump starts
• Fluid delivery
• Towing for the unexpected

19-Point Inspection

19 points are checked on your car to identify potential issues, reducing the possibility of a part failure. The preventative maintenance is designed to keep your car, and your bank account, in the best shape possible.

The 19 Points: Fluids inspected and replenished:

1. Brake master cylinder
2. Clutch master cylinder
3. Transmission
4. Differential
5. Coolant
6. Windshield washer
7. Power steering
8. Transfer case (if applicable)

Visual inspection of:

1. Air Filter
2. System hoses
3. Drive belts
4. Axle boots
5. Shock absorbers/suspension
6. PCV valve (if applicable)
7. Cooling system
8. Exhaust system/muffler
9. Tire wear
10. Tire pressure
11. Windshield wipers

For more information visit www.westborotoyota.com.