Wednesday, April 11, 2012

Westboro Toyota, Marathon Monday and Our Fleet of High-Performance Toyotas Have A Lot in Common!

In just five days, thousands of people will pepper the Boston Marathon route from the starting line in Hopkinton to up and over Heartbreak Hill and onto Beacon and Boylston Streets in Boston where they’ll catch a fleeting glimpse of the elite runners as they whiz by and cheer on the thousands of everyday people from around New England, the United States and from all over the world who have trained for this grueling—but from what runners tell us truly rewarding—day.

All this Marathon Monday talk has got Westboro Toyota thinking: What does it really take to finish a marathon?

Well, for starters it takes hard work, dedication, drive and strength. We’re proud to say that these are many of the attributes Toyota and our very own dealership share.

First, if you’re embarking on a running regime to train for the 26.2-mile race, you’ll need a “set of wheels” that will hold up while you're pounding the pavement, and a tank of “gas” to keep you going. The same can be said about a Toyota. That’s why new Toyotas come with front and rear all-season tires, and some have even have off-roading capability, too, like those for the Toyota 4Runner.

Westboro Toyota knows how important it is to have the right equipment for the “race”—whether you’re running to the supermarket across town or taking the family on an road trip—that’s why we stock OEM automotive parts; plus we offer many deals on the parts we supply (check out today's specials).

Plus, Toyota has got the gas to get you through your marathon of travels—in fact many of our vehicles are known for their tremendous fuel efficiency. For instance, our gas sipping Toyota Corolla is a grandstand favorite for getting you across the finish line day in and day out with a 28/35 mpg. Right now you can get a brand-new 2012 Toyota Corolla LE, the best-selling car of all time (sounds like a Marathon gold medal if you ask us!) for just $15,917 (model# 1838, stk#35658).

And of course there’s the Toyota Prius, which was the first gasoline-electric hybrid on the market! Today, the third generation Toyota Prius gets a laurel wreath-worthy 51/48 mpg. Right now you can get a brand-new 2012 Toyota Prius Two for just $23,762 (model# 1223, stk# 35671) with complimentary maintenance for two years.

And speaking of maintenance, when you’re trudging through a marathon you must stay properly hydrated and pay attention to signals your body may be telling you, like when it’s time to take a break. The same can be said for your Toyota.

While Toyotas are well-oiled machines, they require proper hydration in way of oil and other essential fluids, like your transmission oil. Westboro Toyota understands the importance of regularly scheduled vehicle maintenance, and we make it super easy for you to schedule your service appointments online. With Westboro Toyota’s Service Scheduler you can make a service appointment and check your vehicle status 24/7!

Remember, when you’re setting out for the long haul, you need the confidence to believe you can push through and push on, no matter what: You need the type of confidence Toyota owners continue to share about their vehicles.

If you’re looking for a vehicle that’s in it to win it, in Toyota you’ve found it! Toyotas are well-respected for their reliability. For example, 80 percent of the Toyota Corollas sold in the past 20 years are still on the road today, according to the Polk U.S. Vehicles In Operation registration statistics from 1991 through 2011. Now if that isn’t a marathon, we don’t know what is!

To all of you participating the 116th Boston Marathon, may you run as smoothly and efficiently as your Toyota. Best of luck everyone!

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