Thursday, March 20, 2014

Toyota launches Driver Awareness Research Vehicle at Los Angeles Auto show

Innovative research vehicle, developed with Microsoft, and Collaborative Studies on Universities take new approaches to combating driver distraction

There is always a question, what if we could somehow lower driver distraction before ever putting a key in the ignition? That’s the focus of Driver Awareness Research Vehicle (DAR –V) that Toyota displayed at the 2013 Los Angeles Auto Show. 

 “ At Toyota, our focus is not only on protecting people in case of an accident, but also on preventing that accident from happening in the first place, “ said Chuck Gulash, Director of Toyota’s Collaborative Safety Research Center ( CSRC). “ While the auto industry will never eliminate every potential driver awareness where it needs to be – on the road ahead. “


What Gulash discussed were three specific safety research initiatives aimed at better leveraging vehicle design and interaction to help drivers keep their eyes on the road, hands on the wheel and their brain committed and aware. These grasp Toyota’s new DAR-V concept research vehicle and the financing of two university research programs.

 “Cars have become an interaction of multiple screens. Initially, there was the windscreen, and rear window and the rear and side – view mirrors, “ said Gulash. “ We now have multiple gauge clusters, large information screens and heads – up displays all feeding us information and competing for our attention.”

The DAR –V was developed in partnership with Microsoft Research to help lower driver distraction before we even start the car. The combination of gesture control, voice and key fob allows drivers to navigate information such as updates on traffic, weather, appointments and schedules for the day ahead, some route details, gas station, etc…



“We need to start thinking of the car and the driver as teammates, sharing the common goal of saving lives,” said Gulash. “The best teammates learn from each other. They watch, listen and remember. They adapt. They communicate. And they assist, as needed. In doing so, over time, a foundation of trust is built. Together, the teammates are building a common situational awareness of their driving environment. “

The DAR – V system can also recognize and differentiate between individuals. The system might also be used to lower driver distractions in other ways.

MIT AgeLab Observes the Human Factors of Voice Command

Researchers found that the mental demands from drivers, while using voice command, were actually lower than expected. Drivers compensated by slowing down, increasing the distance to other vehicles. In all those voice interactions studied, the amount of time, that drivers took their eyes off the road during voice command tasks, was greater than expected, especially among older drivers.

“These are questions that need to be answered”,  Gulash  concluded, “not only to help build a product. But also, to build a foundation of understanding and guidelines for how we proceed with further research into the human factors of automated vehicles.“










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