Wednesday, July 30, 2014

Toyota Announces to be the Official Automotive Partner of the 2015 Special Olympics World Games

The world’s largest automaker is now sponsoring one of the world’s most inspiring athletic events. They announced its partnership and that Toyota is going to be the official automotive partner of the 2015 Special Olympics World Games which held in Los AngelesCalifornia, and beginning on July 25, 2015.
This partnership includes 400 Toyota vehicles to be used for the duration of the games. In addition to this, Toyota dealers across the country will encourage their employees to volunteer at the competition centers, it will take part in athlete village sponsorships and other activities to support the education of those with intellectual disabilities, as well as advocating for those people in various ways. Though this is Toyota’s first time sponsoring the World Games, the automaker has built a 28-year relationship with the Special Olympics in Southern California, helping the organization in its quest to promote acceptance for all and foster understanding and respect in communities worldwide.

“Special Olympics has a life-changing impact on everyone who experiences it, both on and off the competition fields,” said Michael Rouse, vice president of diversity, philanthropy and community affairs for Toyota Motor Sales, U.S.A., Inc. “Education is one of Toyota’s core philanthropic priorities, and the World Games is an inspiring event that unites the international community around the values of inclusion and acceptance. We look forward to sharing the power of the Games with as many people as possible and are proud to have a role in supporting this global event.”

The World Games will bring 7,000 athletes and 3,000 coaches from 177 countries to Los Angeles to compete in the largest Los Angeles sporting event since the 1984 Summer Olympics.

“It’s an honor to have Toyota, a world-class brand, join the LA2015 effort as our official automotive partner,” said Patrick McClenahan, president and CEO of LA2015. “Toyota’s enthusiasm for the World Games will have a lasting impact as we jointly celebrate the courage, determination and joy of our athletes.”















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