When
the Toyota fuel cell sedan arrives late next year, the first one will be given
away to a Californian and a $100 fundraiser ticket buys a chance for the prize
to be announced Oct. 18.
Toyota and the Environmental Media Association (EMA)
are offering a historic opportunity to own the company’s first zero-emission
hydrogen vehicle when it arrives in California in late 2015. Toyota is the first major
auto manufacturer to give away a fuel cell vehicle to an individual owner.
“As
the infrastructure to support the vehicle is currently only available in the
golden state, prize applicants must be California residents,” says Toyota.
These
may buy one ticket on biddingforgood.com or
half a dozen tickets for $500.
“All monies raised will benefit programs of the EMA, a
nonprofit 501(c)3 dedicated to harnessing the power of celebrity and the media
to promote sustainable lifestyles,” said Toyota today in a statement.
The
winner will be announced at the 24th annual EMA Awards, presented by
Toyota and Lexus, on Oct. 18 at Warner Bros Studios. The EMA awards honor
individuals within the entertainment industry for efforts to promote
environmental messages. Toyota and Lexus have been presenting award sponsors
for 14 years.
But these are the future says Toyota, which wrote a press
release titled” How the West Was Won: Toyota Offers Chance to Be a Fuel Cell
Pioneer.
The FCV combines hydrogen and oxygen from the air to
generate electricity that can power the car approximately 300 miles on a single fill-up. Nothing but water vapor leaves
the tailpipe.
“Hydrogen fuel cell
technology is the next big leap in automotive history, and through this
extraordinary drawing, we’re seeking bold drivers ready to embrace that
future,” said Bob Carter, senior vice president of Automotive Operations,
Toyota Motor Sales, U.S.A., Inc.
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