Toyota Exclusive Automotive Partner
of Earth Day 45th Anniversary Celebration Mirai Display Kicks off
Month of Hydrogen Fuel Cell Education
Toyota will display its hydrogen
fuel cell electric vehicle, the Mirai, in Washington, D.C. The Japanese
automaker has cooperated with Earth Day Network to sponsor the Global Citizen
2015 Earth Day celebration, April 17, 18 and 19, featuring environmental
voices, government leaders, star-studded performances and a Mirai activation.
The celebration marks the beginning
of a month of fuel cell features and festivities for the company.
The same was done 15 years ago when
Toyota showed its Prius hybrid.
“The Toyota Mirai represents a
turning point in automotive history,” said Bob Carter, senior vice president,
automotive operations, Toyota Motor Sales, U.S.A., Inc. “After more than 20
years of research and development, we are excited to bring Mirai to American
driveways. Earth Day 2015 is a great platform to educate the public about
hydrogen fuel cell technology and the potential of hydrogen as a future fuel.”
The Mirai integrates hydrogen and
oxygen to create electricity, which then powers the electric motor, with water
vapor as the only emission. It is said that re-fueling will take about five
minutes, and with full tank allows you to drive up to 300
miles . For many people This Earth Day celebration attendees this will be the first
personal close look at the Mirai.
“Toyota has been a committed partner
in creating solutions and momentum for a cleaner, better planet,” said Kathleen
Rogers, president of Earth Day Network. “We are proud to help educate about the
possibilities for fuel cell technology and advocate around a shared vision for
the environment.”
Beyond the celebration on the
National Mall, Toyota said that it will use month of April as the month to
educate and engage customers about fuel cell technology and hydrogen power,
including events in New York and Los Angeles, and digital activities to speak
with skeptics and supporters alike.
The Mirai will go on sale in California later
this year as a 2016 model.
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