Toyota Gifony Create Music Videos from Assembly Lines

 Exceptional Backstage Pass to How a Toyota is Made  

The news is that Toyota is now giving drivers an insight into the manufacturing process with a new program called Toyota Gifony, which allows users to create their own videos using sounds and visuals from the Corolla production lines in Blue Springs, Mississippi, and Georgetown, Kentucky.

The DJ is you! It’s the 2015 Toyota Corolla rolling off the production line in its own “Gifony” remix.

Toyota Gifony (www.Gifony.com) offers users an exceptional backstage pass to beyond belief world of high technology, people-powered machines and music to let you see how your car goes from a coil of steel to what’s parked in your driveway.
 

This is one really ingenious marketing scheme for the Toyota Corolla. The program offers a total of 45 gifs, which users can watch, hear and combine in order to create a unique video made solely from the sounds and sights of the assembly line. Consumers can either choose to share these videos via Facebook and Twitter, or just download the tracks using SoundCloud.

“We really noticed the sights and sounds, and how exhilarating and energizing the plant itself was,” explained Zoe Zeigler, assistant manager for corporate marketing at Toyota. “We thought, wow, there’s a really great opportunity here to show our customers and fans and music enthusiasts just how a Toyota car goes from a coil of steel to what’s parked in your driveway.” It is fun to play around with Gifony and create different tunes.

Consumers are able to create their own songs selecting their favourite gifs and equivalent sounds, like doors being drilled into place (the bass), sheets of steel being stamped into parts (the drums) or team member collabos (lyrics).

“We wanted to give people a rare glimpse at the story behind how their favourite Toyota cars are made,” said Marjorie Schussel, corporate marketing director at Toyota.“ Gifony allows users to experience the thrill of stepping into one of our 10 U.S. manufacturing plants for the first time and entering an exhilarating world of sounds, energy and activity.”

Toyota has collaborated with one of the popular DJ SoNevable in order to produce his own Gifony, to be promoted on his You Tube page, and also across his social media.

Gifony was developed in cooperation with Toyota's advertising agency 360i, ahead with sound engineers from Search party. All sounds and visuals were recorded along with the congregation process at Toyota's manufacturing plant in Blue Springs, Mississippi and Georgetown, Kentucky.