Toyota Corolla - American's love affair

American’s love affair, with the Corolla began in 1968 and the passion is still burning,” said Jack Hollis, Toyota vice president of Marketing. “Always the poster-child for Toyota's legendary quality, the Corolla is all-new for 2014 with expressive styling, a premium interior, and terrific driving dynamics. It's built for the way we live today and the places we go. From urban chic to family road trip, at 40 million we’re just getting started!”

Originally, the Corolla was designed to meet the changing needs of Japanese commuters in the mid-1960s.  When the first Corolla rolled off the line, many automakers offered basic safety features as optional. This resulted in the fact that Corolla was among the first car lines to include rear back-up lights as a standard feature. 
 

Today, the company produces more than 1.1 million Corollas every year, in factories all over the world, from the U.S., China, South Africa, Turkey to Venezuela. The new Corolla spread like wildfire around the world.

The new model was launched by Toyota under a campaign “Style Never Goes Out of Style,” which focuses on pop culture and the span of five decades, from the Corolla's launch in the 1960's until the present day.

Having customers in more than 150 countries, the Corolla has earned its title of “The World’s Car.” Happy and satisfied customers made it the best-selling car. If it wasn’t so, Toyota wouldn’t have sold the 40 millionth Corolla.

For the families who are looking for better fuel efficiency, Toyota announced the upcoming production of a Corolla hybrid.

Westboro Toyota Corolla inventory

Hollis continued, “As we celebrate this 40 millionth milestone, we are grateful to all those who have owned and loved their Corollas for the past 47 years and proud of the generations of Corolla Chief Engineers for their enduring vision.”